As you continue to make final decisions about your business you will need to use the results as a foundation that connects them to a focused purpose.
As you continue to make final decisions about your business you will need to use the results as a foundation that connects them to a focused purpose. Much like your earlier explorations of target populations, location and concept theme establishing a name and mission for your business creates a starting point from which to begin to establish standards, roles and responsibilities for the operation moving forward.
For the full assignment details, please view the Naming Your Business & Mission Statement instructions (PDF)
This assignment is the follow up assignment for Week 5 Assignment 1: Sample Businesses
Readings & Resources
- Business Name Generator: One of the most exciting steps of creating your business is selecting your company’s name. For many, that’s the moment when it truly feels like they own a business. But choosing a name for your new company can be challenging, especially when your perfect name is already in use by another company. Business name generators can help you find creative and effective business names available for trademark with .com domains.
- 10 Rules for Picking a Company Name: Your startup needs a name, and it may be the most important decision you make. The name of your business has a tremendous impact on how customers and investors view you, and in today’s small world, it’s a world-wide decision.
- How to Come Up with a Catchy and Creative Business Name: As a future-but-not-yet hugely successful startup, you want a business name that grabs the attention of all who hear it and holds on with a tight grip. But choosing a company name is a common obstacle for new entrepreneurs
- How to Write a Mission Statement: A mission statement articulates a company’s purpose. It announces to the world at large why your company exists. Every business should have a mission statement as a way of
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