project 1

You are going to use Adobe Illustrator to design a rough composition (comp) for the client you interviewed during the Mock Client Interview assignment. You will complete this project based on the information provided below, along with the feedback provided to you on your thumbnail sketches, and during the Mock Client Interview.

During this project we will simulate how projects are completed in the real world through phases, as we have discussed. This means that we will work on project #1 in phases over the next several weeks, and this is the first phase.

Project Overview Video
https://youtu.be/xUDYnY5E3mQLinks to an external site.

Setting up your Illustrator File
https://youtu.be/-7lU8IFuikgLinks to an external site.

The Basics of Working with Fonts and Creating Outlines in Illustrator
https://youtu.be/OJQlGNrP89kLinks to an external site.

The Basics of Selecting Harmonious Colors in Illustrator
https://youtu.be/a3t1TWmdxPMLinks to an external site.

Working with Different Artboards
https://youtu.be/xWueND2FELwLinks to an external site.

PROJECT RELEVANCE

This project is important because it uses a real world scenario that we will use while completing it to simulate a real client/designer relationship. We will be working through the different stages of production, and we will be using creative briefs, thumbnail sketches, proof forms, and invoices to complete this project. Graphic designers and Multimedia artists go through these same stages of production, and use these same documents when working on real projects. 

STEPS TO COMPLETE PROJECT #1: DESIGN COMP #1

1.) REVIEW the notes you took on your Creative Brief 

2.) SELECT one of your thumbnail sketch ideas to move forward with based on ALL of the feedback from the client

3.) CREATE a new Illustrator file based on the specs below:

color space = CMYK

unit of measurement = inches

document size = 8.5 X 11 in

make outlines out of any fonts downloaded (this embeds your font into the document, and it will be covered in a LinkedIn video)

embed any photos or graphics used (this embeds your photos or graphics into the document, and it will be covered in a LinkedIn video)

4.) DOWNLOAD and install at least ONE font that you will use for this project
* please make sure your selected font is consistent with the look-and-feel that you are trying to convey

5.) REVIEW possible ideas from a similar organization https://www.dosomething.org/usLinks to an external site.

6.) DESIGN the client logo in Illustrator on artboard #1 based on the principles of design
* You can NOT download and use clip art for your design

7.) DESIGN an alternate version of the client logo with different harmonious colors on a new artboard
*please use the Color Guide in Illustrator to select harmonious colors to use

8.) COPY the artwork from this file to your proof form, and complete the proof form by entering
all of the known information for the client. Your proof form should include both color options of the logo you designed 

9.) COMPLETE the invoice for the amount you would charge for this portion of the project

10.) UPLOAD your invoice form file here as a .AI and as a .JPG file

11.) UPLOAD your proof form file here as a .AI and as a .JPG file (note that it needs to contain your two logo designs) 

12.) COMPLETE the instructions located on the Project #1 Discussion Forum

The following websites provide Creative Commons licensed fonts available for you to use for your class projects. Remember to always check the license for your selected font to ensure that the license allows you to use it for your project.