MHA6080 Changing Marketing Strategy
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- Find a news article, news broadcast, or journal article (within the past seven years) that identifies an organization that changed its marketing strategy.
- Why did the organization change its marketing strategy?
- What approach did the organization make regarding the development and implementation of the new strategy?
- How does the new strategy differ from its original marketing strategy?
- Discuss whether the organization was effective in its decision to change the marketing strategy.
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