Entrepreneurship for Tourism Experiences

PRIFYSGOL ABERTAWE: SWANSEA UNIVERSITY DEGREE EXAMINATIONS: MAY/JUNE 2019 SCHOOL OF MANAGEMENT MN-2563: Entrepreneurship for Tourism Experiences Duration: 2 hours YOU ARE NOT PERMITTED TO READ THE CONTENTS OF THIS QUESTION PAPER UNTIL INSTRUCTED TO DO SO BY AN INVIGILATOR. Answer FOUR Questions ONLY Dictionaries: Candidates may only refer to the English and Welsh language dictionaries available at the examination venue. Calculators: Calculators must not be used. COMPLETE ALL ROUGH WORKINGS IN THE ANSWER BOOK AND CROSS THROUGH ANY WORK WHICH IS NOT TO BE ASSESSED. QUESTION PAPERS CANNOT BE REMOVED FROM THE EXAMINATION ROOM. Page 2 MN-2563 (May/June 2019) SECTION A – Answer FOUR Questions Question 1 Identify the key elements of adventure and explain how these have been used by the tourism industry and marketing more generally. [25 marks] Question 2 Building on Beard and Raghebs’ (1983) model of leisure motivation, discuss the five ‘E’ motivations and how they might explain participation in experiential tourism. [25 marks] Question 3 Apply the adventure experience paradigm (Priest and Bunting, 1993) to your own experience of an experiential tourism activity. [25 marks] Question 4 How and why have destinations harnessed an interest in experiential tourism to develop their product portfolio? [25 marks] Question 5 Using examples, explain the difference between marketing and managing risk in experiential tourism. [25 marks] Question 6 Demonstrate how Newsome et al. (2002) five fundamental principles of interpretation can be used to guide experiential tourism activity. [25 marks] End of Paper