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June 12, 2024

Consumer Behavior

We have discussed the effectiveness of using celebrities to endorse products. Using Google and/or YouTube, identify at least 5 celebrities who have acted as endorsers for skincare products, e.g. ProActive.

Create a PowerPoint presentation (with Speaker Notes) identifying each of the celebrities and the product they are endorsing. In addition, be sure to address the following:

Who is this company targeting?

What learning theory underpins the use of celebrity endorsers?

Is this effective in your opinion—why or why not?
Please include a Title Slide with your name, name of the course, and title of the assignment on it. Also include a References slide, with at least 2 references in addition to the case study videos.
Slides should be concise, with bullet points and appropriate graphics. Do not overload slides with text. Commentary for each slide should be included in the Speaker Notes and used for recorded narration.

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