Complete a competitive creative review for each of the three campaigns listed above
Financial Services Marketing – Final May 2023 Barclays https://www.youtube.com/watch?v=x0M8wGTp0BI https://www.youtube.com/watch?v=i70y9CFQAjY Allianz https://www.youtube.com/watch?v=lf7z3Cm5xwg https://www.youtube.com/watch?v=SCjJkZxrJow https://www.youtube.com/watch?v=IShHTZZxp58 Cash Up https://www.youtube.com/watch?v=c84RHTQ7JyI https://www.youtube.com/watch?v=NGr_MMZ8_hQ Please watch these three different campaigns – around Financial Literacy Use the format below and complete a competitive creative review for each of the three campaigns. You can cut and paste the format into your own WORD /Powerpoint document. You can use what ever you prefer but if choosing Powerpoint – you do not need to make each section a separate page. Whatever format you choose – try to keep it to one page per campaign. This way, you need to be clear, concise and crisp in your writing. Read it aloud to yourself to ensure it makes sense. Grading – each competitive review will garner 35 points. (Total of 105 points) Use the template below. There are five sections for each campaign r and each section will be worth 7 points. Most of the answers will require you to use your own conclusions but make sure you write in a business manner. Campaign 1: __________________________ I. Introduction Provide a brief background on the company. Introduce the advertising campaign that will be analyzed. II. Campaign Objectives State the overall objectives of the campaign. Identify specific goals that the campaign would like to achieve (e.g., increase sales, brand awareness, website traffic, social media engagement) III. Target Audience Describe the target audience for the campaign (e.g., demographics, psychographics, behavior) IV. Campaign Execution Detail how the campaign was executed (e.g. use of celebrity, short films, cultural immersion, etc.) Detail what the intended message is. V. Conclusion Summarize the key findings from the analysis. Evaluate the effectiveness of the campaign and its impact Sources: (Research is not required but please source if you do) Campaign 1: __________________________ I. Introduction Provide a brief background on the company. Introduce the advertising campaign that will be analyzed. II. Campaign Objectives State the overall objectives of the campaign. Identify specific goals that the campaign aimed to achieve (e.g., increase sales, brand awareness, website traffic, social media engagement) III. Target Audience Describe the target audience for the campaign (e.g., demographics, psychographics, behavio IV. Campaign Execution Detail how the campaign was executed (e.g. use of celebrity, short films, cultural immersion etc.) Detail what the intended overall message is. V. Conclusion Summarize the key findings from the analysis. Evaluate the effectiveness of the campaign and its impact on the target audience and the company or product (This is where you can use your opinion but do not use ‘I think, I feel, e VI. References (Research is not required but please source if you do) List any sources used in the analysis, including research data, articles, and industry reports.
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