Persuasive Presentation Design and Delivery

JWI 505: Business Communications and Executive Presence Assignment 3 Assignment 3: Persuasive Presentation Design and Delivery Due: Monday, 9 am (eastern), Week 10 (Weight: 25%) “The art of communication is the language of leadership.” James Humes For this assignment, you will apply the practices of planning, creating, and delivering an impactful professional presentation. Identify an important topic for your role, company, or industry. The topic should be something you care about and something you want to persuade your listeners to do something about. For example, you may want to: Address your company’s executive leadership team about relaxing your office dress code Persuade your department head to reconsider their remote work policy Convince your boss that you deserve a promotion to your company’s leadership team • • • Think carefully about how to define the major objectives of your presentation so that you can design and deliver your presentation with those objectives clearly in mind. Instructions Follow the steps below to prepare your slide deck and create your video presentation in Zoom: 1. Prepare a PowerPoint presentation slide deck for a topic of your choice related to your workplace or career interests. It should be designed to persuade your listeners to act on your words. It is recommended that your slide deck contain no more than 12 slides, including a cover slide and a references slide if needed. 2. Apply slide design best practices: use brief slide headings and minimal text, include images and/or charts, and format your slides professionally. 3. Deliver a presentation with a time limit of 6 to 8 minutes, using Zoom. The video must include both you and your slides. The main focus is you, the speaker, with the slides providing support for your ideas and overall message. 4. Be sure to utilize and exhibit all the presentation and video best practices listed below. Note: See your Canvas course for instructions on using Zoom. . © Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This course guide is subject to change based on the needs of the class. JWI 505 – Assignment 3 (1244) Page 1 of 4 JWI 505: Business Communications and Executive Presence Assignment 3 Presentation and Video Best Practices  Include a PowerPoint cover page containing the title of the assignment, your name, the professor’s name, the course title, and the date.  Slide deck is well structured, with informative slide titles, a logical order of topics, and effective opening and closing slides. It uses minimal text, includes illustrative images and/or charts, and employs consistent formatting.  Speaker states clear objectives at the beginning and closes with an appropriate proposal, call to action, or other indication of next steps.  Presentation delivery is targeted and succinct, with a clear flow of ideas and a persuasive impact.  Speaker has a confident and engaging manner, strong executive presence, and a professional appearance. They exhibit energy and a passionate sense of purpose.  The video is recorded in a neutral, quiet setting that does not distract the audience. Both the setting and the presenter’s appearance are businesslike and professional. Assessment Criteria Your video assignment will be assessed using the below criteria: a. Slide deck is clear and well structured, using design best practices. It serves as an effective visual aid to support the presenter’s objectives. If research was completed, a references slide is included at the end, using the formatting in the Writing Standards Guide located in Course Documents. b. Presenter delivers an impactful opening statement that expresses clear objectives and uses a hook to engage the audience. c. Speaker communicates ideas in a targeted and succinct manner. They establish a strong connection with the audience and achieve a persuasive impact that supports the objectives. d. Speaker delivers an engaging presentation, exhibiting a strong executive presence, an authentic tone, energy, and a passionate sense of purpose. e. The video, recorded in Zoom, has a professional look and feel (i.e., appropriate business attire; effective distance to computer and angle; a setting with neutral, non-distracting surroundings). f. Video shows both the presenter and slide deck, and it adheres to the 6 to 8-minute time limit. © Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This course guide is subject to change based on the needs of the class. JWI 505 – Assignment 3 (1244) Page 2 of 4 JWI 505: Business Communications and Executive Presence Assignment 3 Assignment 3: Rubric Weight: 25% Assignment 3: Presentation Design and Delivery Criteria Honors High Pass Pass Low Pass Unsatisfactory 1. Slide deck is well structured, follows design best practices, and supports the presenter’s objectives. The slide deck is excellently structured and follows design best practices very well. It provides exemplary support for the presenter’s objectives. The slide deck is well structured and follows design best practices fully. It provides strong, targeted support for the presenter’s objectives. The slide deck is satisfactorily well structured and follows most of the design best practices. It provides good support for the presenter’s objectives. The slide deck is adequately well structured and follows some but not all of the design best practices. It provides limited support for the presenter’s objectives. The slide deck is not well structured and does not follow design best practices. It does not support the presenter’s objectives. Defines excellently clear objectives. Delivers a very strong opening statement with a hook to engage the audience. Defines very good clear objectives. Delivers a strong opening statement with a hook to engage the audience. Defines satisfactorily clear objectives. Delivers a fairly strong opening statement with a hook to engage the audience. Defines adequately clear objectives. Delivers an opening statement which may not be strong or may not include a hook to engage the audience. Does not define clear objectives. Does not deliver a strong opening statement with a hook to engage the audience. Communicates ideas in an excellently targeted and succinct manner. Connects very well with the audience, achieving a powerful persuasive impact. Communicates ideas in a very targeted and succinct manner. Connects well with the audience, achieving a strong persuasive impact. Communicates ideas in a satisfactorily targeted and succinct manner. Connects quite well with the audience, achieving a persuasive impact. Communicates ideas in an adequately targeted and succinct manner. Connects in a limited way with the audience, achieving a minimally persuasive impact. Does not communicate ideas in a targeted and succinct manner. Does not connect strongly with the audience and does not achieve a persuasive impact. Weight: 20% 2. Defines clear objectives and delivers a strong opening statement with a hook to engage the audience. Weight: 20% 3. Communicates ideas in a targeted and succinct manner. Connects strongly with the audience, achieving a persuasive impact that supports the objectives. Weight: 20% © Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This course guide is subject to change based on the needs of the class. JWI 505 – Assignment 3 (1244) Page 3 of 4 JWI 505: Business Communications and Executive Presence Assignment 3 Criteria Honors High Pass Pass Low Pass Unsatisfactory 4. Delivers an engaging presentation with a strong executive presence, an authentic tone, energy and a passionate sense of purpose. Delivers an excellently engaging presentation with a very strong executive presence, authentic tone, energy and sense of passionate purpose. Delivers a very engaging presentation with a strong executive presence, authentic tone, energy and sense of passionate purpose. Delivers an engaging presentation with a satisfactory executive presence, authentic tone, energy and sense of passionate purpose. Delivers an adequately engaging presentation with an acceptable executive presence, authentic tone, energy and sense of purpose. Does not deliver an engaging presentation and/or does not exhibit a strong executive presence, authentic tone, energy and passionate sense of purpose. The Zoom video has an exemplary professional look and feel, with appropriate attire, setting, computer distance and angle. The Zoom video has a very good professional look and feel, with appropriate attire, setting, computer distance and angle. The Zoom video has a satisfactorily professional look and feel, with appropriate attire, setting, computer distance and angle. The Zoom video has a partially professional look and feel, with appropriate attire, setting, computer distance and angle. The Zoom video does not have a professional look and feel, with appropriate attire, setting, computer distance and angle. The video shows both the presenter and slide deck. It adheres to the 6- 8 minute time limit. The video shows both the presenter and slide deck. It may be over the 8 minute time limit, but by no more than 30 seconds. The video shows both the presenter and slide deck. It may be over the 8 minute time limit, but by no more than 1 minute. The video shows both the presenter and slide deck. It is over the 8 minute time limit, but by no more than 2 minutes. The video does not show both the presenter and slide deck and/or it is over the 8 minute time limit by more than 2 minutes. Weight: 20% 5. The video, recorded in Zoom, has a professional look and feel, with appropriate attire, setting, computer distance and angle. Weight: 10% 6. The video shows both the presenter and slide deck. It adheres to the 6-8 minute time limit. Weight: 10% © Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This course guide is subject to change based on the needs of the class. JWI 505 – Assignment 3 (1244) Page 4 of 4

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