MGT166 Corp Social Responsibility
MGT 166: BUSINESS ETHICS AND CORPORATE SOCIAL RESPONSIBILITY Paper 3 Instructions Objectives of this Assignment • • • • • Develop and support critical thinking. Drive exploration and analysis of ideas and course themes. Organize your thoughts and structure your paper to communicate effectively. Develop communication skills for business. Provide structure and focus for class preparation that will support a good discussion in class. Work alone on this Paper. Working with another student is an academic integrity violation. Course Learning Objectives Addressed • Demonstrate ethical awareness (the ability to identify moral or ethical issues and the inclination to apply moral reasoning and do something about them). • Explain the concepts of corporate social responsibility (CSR) and sustainability, their relevance in business and society today, and make the business case for both. • Differentiate the roles played by business, non-governmental organizations (NGOs), governments and standards organizations in CSR and analyze the interactions among these groups. • Identify and assess the potential impact of social, economic, and environmental issues and opportunities on a geographic region, an industry, or a business over time. Material Reading: “Towards a Circular Economy: Business Rationale for an Accelerated Transition” Assignment Tell potential investors about your idea for a new business that is designed for a circular economy. The customers of your business can be consumers (business-to-consumer) or other businesses (business-to-business). Your business can be a traditional one or a benefit corporation. • Search to see if your business idea for a circular economy already exists. If it does, differentiate your offering from existing businesses. State the competitive advantage1 your business will have over those existing businesses. Some business models are already widely adopted, e.g., 12 The edge a company has over its rivals that allows it to generate greater sales or profit margins or to retain more customers than its competition. 1 ©2023 Cathy Moran. Do not copy, post, publish or distribute in any way without permission. Page 1 of 8 • • Clothing Subscription Boxes Women Love, or rental transportation like Zipcar, scooters or bikes. If your business is a new entrant in an existing market like this, it must have a compelling value proposition2 that differentiates it from existing businesses. If your business creates shared value, explain how society benefits and how your firm benefits. Anticipate at least one question from potential investors and address it proactively. Addressing more than one investor question is preferable but full credit is possible if just one investor question is addressed, and it is addressed thoroughly and effectively. ESSENTIAL ELEMENTS OF THIS PAPER 1) Describe your business model. It can be one of the five business models of circularity: Circular Supplies Product as Service Product Life Extension Sharing Platform Resource Recovery, a.k.a. Industrial Symbiosis Exploiting the residual value of resources: collection and sourcing of otherwise “wasted” materials or resources to turn these into new forms of value Providing the capability or services to satisfy user needs without needing to own physical products Reducing end user consumption by delivering longproduct life, supported by design for durability upgradability, service, warrantees and repairability, and a non-consumerist approach to marketing and sales (e.g., no sales commissions) Business models that matchmake those with assets or resources with those who need use of these assets and resources for a brief period A process-orientated solution, concerned with using residual outputs from one process as feedstock for another process, which benefits from geographical proximity of businesses. 2 A company’s value proposition tells a customer the number one reason why a product or service is best suited for that specific customer. ©2023 Cathy Moran. Do not copy, post, publish or distribute in any way without permission. Page 2 of 8 Examples • • Interface – collecting and supplying fishing nets as a raw material for carpets Clothing return initiatives (e.g., Patagonia, H&M) • • • • • Launderettes Phillips lighting as a service Car sharing Clothing rental Leasing phones Premium, high service and quality brands such as Patagonia, Rolex, and Miele’s 20 year functional life span of appliances. • • • • • Ride sharing Car sharing Scooter rental Bicycle rental Peer-to-peer lending • • use of food waste from the catering sector to feed farm animals use of non-toxic industrial waste to produce energy through incineration Bocken, Nancy & Pauw, Ingrid & Bakker, C.A. & van der Grinten, Bram. (2016). Product design and business model strategies for a circular economy. J. Ind. Prod. Eng.. 1015. ©2023 Cathy Moran. Do not copy, post, publish or distribute in any way without permission. Page 3 of 8 Include the elements of a business model as discussed in Class 3: a) Explanation of the customers’ problem your product or service is solving. This is one of the most important elements in your paper! Be careful not to confuse a societal issue with a customer need. Your company must sell something to a customer to be successful, not resolve a societal problem. Societal issue Customer need Reduce textile waste Fashionable clothing Reduce packaging waste Food packaging that can be recycled or composted locally Food waste in landfills generates greenhouse gases Dispose of food waste Societal issue Customer need Lack of availability of nutritious and healthy food at an affordable cost in low-income neighborhoods Hunger Air pollution and greenhouse gas emissions from transportation Transportation Inadequate health insurance; rate of bankruptcy due to healthcare expenses; overuse of emergency rooms due to lack of primary healthcare Affordable and available healthcare Public health: disease transmission and spread of parasites Lightweight, durable dog poop bags b) Your product or service offerings and what makes them better than existing offerings in the market. In other words, how does it solve the customers’ problem faster, cheaper, smarter, etc. c) Customers targeted d) Distribution model e) Key dependencies f) Partnerships (if any) 2) Describe how your business relates to a circular economy. For example, explain how it will keep products, components, and materials at their highest utility and value, reduce waste, etc. 3) Ask for the investment from the potential investors. FORMATTING REQUIREMENTS • To see an example Paper, at the bottom of course Canvas home page, click on the Key Link to the Papers module. The Example Paper conforms to the formatting requirements. • The body of your Paper must be 350 – 450 words. (Really! Not 347 words or 451 words. Edit your work to meet this requirement.) ©2023 Cathy Moran. Do not copy, post, publish or distribute in any way without permission. Page 4 of 8 • At the upper left of the first page, provide, in single spaced lines, the information below. This content is not included in the word count of the Paper. Your name on one line Your student ID (PID) Due date of the Paper Title(s) of the material(s) EXAMPLE: • 1” margins on all sides of the page • 1.5 line spacing in the body of the paper • Indent paragraphs • Microsoft Word 11-point Ariel or Calibri font or the equivalent in black text • Provide the word count in parenthesis at the end of your Paper. (Use the word count function in your software.) Before Submitting Your Paper Consider using this checklist to be sure your Paper is quality work that you will be proud to submit. Content Reread the prompt for the Paper and verified that the Paper meets all the requirements. Paper is thorough, demonstrating introspective thought, and exploration of themes and / or connections with previous knowledge and experiences. My opinions and definitive assertions are well supported. Paper includes clear evidence that all class preparation materials were completed. Critical Thinking Demonstrates rigorous questioning of ideas, assumptions, and claims in the preparation material through sound analysis, problem solving and conclusions. Includes at least one insightful claim based on my reasoning and evidence. I have identified, analyzed, and solved problems systematically, not by intuition or instinct. Quality of Communication The Paper is well structured. My observations are descriptive and to the point. There are no extraneous words or phrases. I have proofread the Paper out loud. The Paper is free of grammar, spelling, and other errors. Format At the upper left of the first page in single spaced lines: Name on one line Student ID Due date of the Paper Title(s) of the reading(s) or other preparation material EXAMPLE: 350 – 450 words (excluding information in the upper left of the page and citations.) ©2023 Cathy Moran. Do not copy, post, publish or distribute in any way without permission. Page 5 of 8 1” margins on all sides of the page. 1.5 line spacing in the body of the paper. New paragraphs are indented. Microsoft Word 11-point Ariel or Calibri font or the equivalent in black text Word count is included in parenthesis at the end of the Paper. Citations are included if needed. File is a PDF or Microsoft Word file (.doc, .docx) Careful! Do Not Plagiarize Plagiarism involves using the writings of another person. There are two types of plagiarism: • Intentional – when a student knowingly copies work from someone else • Technical – usually involves a student failing to correctly paraphrase, quote or cite another’s work Do not cut and paste content from elsewhere into your paper! That may result in plagiarism. You have a very limited number of words for each Paper. Quoting someone else takes away valuable space in your Paper to express your own thoughts. You should use the work of others (with citations) very little or not at all in your Papers. Someone else’s writing must be cited unless the information contained in their work can be considered common knowledge easily obtained from several sources. Beware of the following: • Paraphrasing – even if words are changed and reorganized, a citation is required. • Summarizing – even if there is a concise or “boiled down” rewrite, a citation of the original source is required. Citations are not required for references to the assigned preparation materials. If you use other sources, cite them in a footnote or bibliography. (Footnotes and the bibliography will not be counted as part of the 350 – 450-word limit.) Use the Modern Language Association (MLA) citation method. Deadlines Matter Papers will be accepted up to 48 hours after the deadline, but a late penalty will be applied. If you miss the deadline for submitting your paper, submit it as soon as possible to minimize the late penalty. (Don’t wait until the last minute to submit your work! Expect technical problems and other issues.) If late by: ≤ 10 minutes Penalty is: Points deducted: 10% – 0.8 points > 10 to 60 minutes 15% -1.2 points > 1 to 24 hours 20% -1.6 points ©2023 Cathy Moran. Do not copy, post, publish or distribute in any way without permission. > 24 to 48 hours 25% -2 points Page 6 of 8 Scoring Rubric As we score Papers, we will be looking for evidence that all class preparation material (reading, video, audio) was completed. Papers are scored on the following criteria: Content (3 pts possible) 3 pts Excellent, thoughtful work; includes introspective thought, exploration of themes and /or connections with previous knowledge and experiences; definitive assertions are well supported; demonstrates comprehension of course content; clear evidence that all materials were completed and considered thoroughly; meets all the requirements of the Paper 2 pts Good but falls short of one to several criteria for full credit or has at least one significant problem; may have less evidence that readings were completed and considered 1 pt Satisfactory; falls short of several criteria and/or has some significant problems; may have less evidence that readings were completed and considered 0 pts Poor effort or incomplete, e.g., wrong material(s) discussed Critical Thinking (2 pts possible) 2 pts Excellent. Demonstrates critical thinking with rigorous questioning, sound analysis, problem solving and conclusions. It includes at least one insightful claim based on reason and evidence. 1 pt Satisfactory. Good effort but falls short of one to several criteria for full credit 0 pts Poor. Little or no evidence of critical thinking Quality of Communication (2 pts possible) 2 pts Good. Material is well structured and demonstrates quality college-level writing; observations are descriptive and to the point; grammar is good; the work has been carefully edited and proofread and contains no or very few errors 1 pt Satisfactory. Material is poorly structured; demonstrates less than quality college-level writing; shows inattention to detail, and/or weak effort; contains significant grammar and/or proofreading mistakes 0 pts Poor. Writing is not at college-level, with little or no evidence of editing and proofreading Format (1 pt possible) 1 pt Meets formatting requirements 0 pts Does not meet formatting requirements. ©2023 Cathy Moran. Do not copy, post, publish or distribute in any way without permission. Page 7 of 8 Key to Scoring Notes Used for Feedback in Canvas C – Content CT – Critical Thinking QC – Quality of Communication Convoluted writing* F – Format Too short 1 Does not meet requirements of the Paper Lack of evidence of critical thinking and analysis 2 Meets some but not all requirements of the Paper Insufficient critical thinking and analysis Spelling error(s) Too long 3 Lack of evidence that all materials were completed and considered Critique of the material rather than critical thinking or analysis Word(s) used incorrectly Incorrect line spacing 4 Statement(s) of fact(s) without attribution when needed No insightful claims Incorrect/inappropriate slang, colloquialism; failure to explain usage. Incorrect margins 5 One or more arguments are unsupported Insightful claim lacks supporting reason or evidence Insufficient proofreading and editing Poor readability, e.g., problem with text color, lack of paragraph indentation 6 Superficial discussion Does not address any implications or consequences Grammar issue(s) Information missing from or not put in upper left corner 7 Summarizes material No /Lack of synthesis of ideas Punctuation error(s) Does not include word count 8 Restates material Observational rather than analytical Lacks structured paragraphs Incorrect font size 9 Wrong material(s) covered Fails to introduce an idea that wasn’t already presented in the material Content requires more paragraphs, has run on sentence(s) or has other structural problem(s) 10 Contradictions within the submission or false statements made No conclusion (Doesn’t leave the reader with an overall point/main idea) *Convoluted writing may include: • Failure to make points clearly, using well-constructed sentences written with a consistent grammar style and building a coherent argument structure systematically. • Sentence structure characterized by excessive detail, needless repetition, and outlandish figures of speech; unnecessarily intricate or complicated. • Sentences contain unnecessary words; paragraphs contain unnecessary sentences. • Long, wordy sentences which are sometimes difficult to follow due to their excessive detail or lack of punctuation. • Wanders all over the place before getting to the point. • Hard to understand. Many ideas mixed in together. Confusing to the reader. ©2023 Cathy Moran. Do not copy, post, publish or distribute in any way without permission. Page 8 of 8
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