complete the following:

Part 1: Working on the Plan

For this part of the assignment, complete the following:

Assess the market attractiveness and competitive position for the product.

Create an exit strategy and guidelines for its implementation.

• This section of the paper should be 3 pages in length, and you should use research from quality college-level resources. Stay away from consultant sites on the Internet.
• Part 2: Tactical Marketing Mix Strategy

For this part of the assignment, complete the following:

Develop a detailed tactical marketing mix strategy that includes the product, price, promotion, place, and service.

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