Closing Case Two: Direct to Consumer
Read Chapter 3’s Closing Case Two: Direct-to-Consumer: The Warby Parker Way and respond to the four questions below (note that the chapter in text only has three questions). Be sure to use the Rubric as a guide to the requirements.
Questions:
Why does DTC allow a company to offer products at a lower cost than traditional manufactures?
What is the relationship between disintermediation and a DTC business model?
What types of Clickstream analytics will a DTC business want to monitor on its website to ensure success?
- Discuss a startup that has caught your attention over this past year. Briefly describe the startup and what it expects to accomplish is it in the AI industry? the IoT industry? or?
- Your paper should include an introduction and responses to the four question in a paper format. Please do not bullet points for your answers and do not list the case questions. Consider using subheadings and write a paper that flows from paragraph to paragraph. Use APA format (double-spaced) and cite any resources
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