UNIT 3 Orientation to the Consumer Behavior Profession: CB450 Helping Out—Intersecting Disciplines

A variety of customer behavioral theories evolved from several disciplines such as psychology and sociology, including cultural studies. Discuss 1 purchase that you have made based on your own culture or subculture. Include in your response answers to the following questions:

• What cultural factors influenced your purchase? ( The Hamas or the hand of Fatima represents protection identified in Jewish and Islamic cultures and is widely recognized. I have had interest in the symbol for The status of divine protection.)
• Why did you purchase the product or service?( To have connection to the symbol to be protected against the evil eye – the superstition of bad luck and misfortune can come from people who are jealous or envious of success. i wear it for the wisdom, protection ,power and strength)
• How did this purchase appeal to your desire to belong or to be part of the group? Growing up in a family that allowed me to be open and learn my own path to understand different types of traditions and religions, I found myself to relate more to a Buddhism.