Select a company (THAT IS NOT Costco, Harley-Davidson, JHONSON&JHONSON, Natura, Tata Starbucks, TikTok, Netflix, Global Talent Management at Novartis,
Select a company (THAT IS NOT Costco, Harley-Davidson, JHONSON&JHONSON, Natura, Tata Starbucks, TikTok, Netflix, Global Talent Management at Novartis, Sustainability at Siemens, or Shein’s Digital Transformation) from any source for an in-depth study on ONE international management issue. The suggested length of this report is 10+ pages (double-spaced).
The report contains (1) title page and TOC (2) an introduction – why you choose this topic for this company (1-2 paragraphs) (3) company background (including its overall internationalization; 1-3 pages) (4) the action-based international management topic you focus – this will be your main part (>5 pages) (5) takeaway lessons and conclusion (1-2 page) and (6) references or information sources and appendices. No need to put citations in text. Use headings and subheadings to improve readability. Also consider including graphs, tables and exhibits in text or as appendices.
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