Project Antitrust regulations

1. A Case-Study on Company/Firm X and Antitrust regulations:

– Choose a company that has faced antitrust actions against it.

– Research and argue why: were there any monopolistic tendencies or conditions

created by the firm? What did the firm look like when it was created versus

during the time of the regulations?

– Discuss the lawsuit(s) and provide a historical account/timeline of the

proceedings.

– End result? Current situation?

2. A Case-Study on The Role of Advertising in a Monopolistic Competitive

Market:

– Choose a particular firm/brand that sells a good which you feel fits the features

of monopolistic competition.

– Discuss the product, the consumer base, any competitor goods (basically

discuss this firm’s product with respect to the classic properties of this market

structure.)

– Then discuss the role of advertising in building the brand value for this good.

– Could this product end up emerging as a pseudo-monopoly over time?

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