Global Strategy and Sustainability
MSc Management Global Strategy and Sustainability Coursework Assessment Brief CW6 Submission mode: Turnitin online access 1. General Assessment Guidance • Your summative assessment for this module is made up of this Coursework and Presentation slides submission which accounts for 100% of the marks. • Please note late submissions will not be marked. • You are required to submit all elements of your assessment via Turnitin online access. Only submissions made via the specified mode will be accepted and hard copies or any other digital form of submissions (like via email or pen drive etc.) will not be accepted. • For coursework, the submission word limit is 3000 words. You must comply with the word count guidelines. You may submit LESS than 3000 words but not more. Word Count guidelines can be found on your programme home page and the coursework submission page. Part B Presentation has no word limit but the limit for number of slides is 8 – 11, including references and cover slide). • Do not put your name or contact details anywhere on your submission. You should only put your student registration number (SRN) which will ensure your submission is recognised in the marking process. • A total of 100 marks are available for this module assessment, and you are required to achieve minimum 50% to pass this module. 1 • You are required to use only Harvard Referencing System in your submission. Any content which is already published by other author(s) and is not referenced will be considered as a case of plagiarism. • You can find further information on Harvard Referencing in the online library on the Hub (Found via Help & Support). You can use the following link to access this information: http://bpp.libguides.com/Home/StudySupport • The University has a strict policy regarding the authenticity of assessments. In proven instances of plagiarism or collusion, severe punishment will be imposed on offenders. You are advised to read the rules and regulations regarding plagiarism and collusion in the GARs and MOPP which are available on HUB in the Academic registry section (Found via Help&Support). • You should include a completed copy of the Assignment Cover sheet. Any submission without this completed Assignment Cover sheet may be considered invalid and not marked. 2. Assessment Brief This module is assessed through one graded element worth 100%. You must achieve at least 50% to pass this module. PART A – BUSINESS REPORT (70 MARKS) In the role of a Management Consultant, you are invited by the CEO of Novo Nordisk to their headquarters in Denmark. They have secured permission from Novo Nordisk Board of Directors (BoD) to review and upgrade the organisations global strategies in Europe, Africa, the Middle East and Asia. In view of this background, you are required to undertake a strategy upgrade of Novo Nordisk and provide a business REPORT to the CEO on further growth opportunities and sustainability of this growth into Europe, Africa, the Middle East, and Asia using the techniques and concepts covered in the module. PART B – POWERPOINT PRESENTATION (30 MARKS) In the role of a Management Consultant, you are required to design a short PowerPoint Presentation to the CEO of Novo Nordisk on how they can sustain their growth and profitability in the contemporary business environment. The models of Sustainability discussed on the module will be used. NOVO NORDISK CASE STUDY – BACKGROUND READING: AVAILABLE IN THE CORE TEXTBOOK (Page 690) VIA THE HUB AND OPEN SOURCED (PUBLICLY ACCESSIBLE) ON THE INTERNET. De Wit, B (2020), Strategy, An International Perspective; 7th edition, Cengage Learning EMEA, Andover, Hampshire 2 IN ADDITION TO THE BACKGROUND READING ABOVE, STUDENTS ARE EXPECTED TO CONDUCT THEIR OWN INDEPENDENT RESEARCH FOR THIS COMPANY. NOVO NORDISK MANAGEMENT CONSULTANCY REPORT PART A- Business Report (3000 words) – 70 MARKS In the role of a Management Consultant, you are invited by the CEO of Novo Nordisk to their headquarters in Denmark. They have secured permission from Novo Nordisk’s Board of Directors (BoD) to review and upgrade the organisations global strategies in Europe, Africa, the Middle East, and Asia. In view of this background, you are required to undertake a strategy upgrade of Novo Nordisk and provide a business REPORT to the CEO on further growth opportunities and sustainability of this growth into Europe, Africa, the Middle East, and Asia using the techniques and concepts covered in the module. • • • 3 Task 1 -The External and Internal Environment (15 Marks) o Identify and critically analyse the external and internal environment for Novo Nordisk using relevant models. Note that you cannot use SWOT analysis as the CEO needs a detailed and thorough understanding of each part of the business environment. o Determine Novo Nordisk’s current sources of competitive advantage and critically evaluate how they maintain and build on this competitive advantage. o Support your arguments with academic literature and references to other similar real companies. Task 2 – Strategy in the Global Environment (15 Marks) o Using a relevant model, critically evaluate the motives for Novo Nordisk’s international expansion into Europe, Africa, the Middle East and Asia and briefly explain how this impacts their overall company strategy. o Using a relevant model, identify the Strategic Option(s) of Internationalisation which will suit Novo Nordisk in its globalisation effort in Europe, Africa, the Middle East and Asia. o Apply at least THREE Entry Strategies to illustrate how Novo Nordisk can enter and compete in Europe, Africa, the Middle East and Asia better, based on the research conducted. o Support your arguments with academic literature and references to other similar real companies. Task 3 – Corporate Strategy (15 Marks) o Analyse and evaluate how Novo Nordisk can improve its supply chain globally by applying Corporate Strategies like Horizontal Integration, Vertical Integration, Outsourcing, Strategic Alliances and so on. o Using a suitable model or framework, show how Novo Nordisk can increase their profitability. o Support your arguments with academic literature and references to other similar real companies. • Task 4 – Strategic Purpose – Ethics and CSR (15 Marks) o Analyse and evaluate Novo Nordisk’s CSR strategy using a relevant CSR model and use a theory to provide recommendations for any improvements needed. o Using relevant concepts/theory, identify and critically discuss the main ethical issues which Novo Nordisk currently face and provide recommendations as to how they can address these ethical issues. o Support your arguments with academic literature and references to other similar real companies. Presentation and Structure (10 Marks) Word count: 3000 words Your report structure should include the following sections: Cover page (University cover sheet) Table of Contents List of Abbreviations (if appropriate) Introduction Task 1 – The External and Internal Environment Task 2 – Strategy in the Global Environment Task 3 – Corporate Strategy Task 4 – Strategic Purpose – Ethics and CSR Concluding remarks References Appendix (The last one should be the PowerPoint Presentation) Word count – only applies to the main body (shown in bold); i.e., cover page, table of content, list of abbreviations, references, assessment self-evaluation and appendix are not part of the 3000-word count. Hints; Task 1 -use the PESTEL model to analyse the external environment Novo Nordisk. -Use the VRIO Model to analyse the internal environment of Novo Nordisk Task 2- Strategy on the Global Environment -Motives for Novo Nordisk (use Yip model) -Internalisation, Explain the internationalisation strategy(standardization ,transnational,Export and multidomestic strategies) and use Entry models/strategies(exporting,licencing Franchising,joint venture, strategic alliance & wholly owned subsidiary)as it relates to Novo Nordisk 4 Task 3-Explain the vertical ,horizontal integration, etc then use the Asoff matrix to answer this task, relating it to Novo Nordisk. Task 4- use the Carroll’s model to analyse Novo Nordisk CSR Initiatives. FOR POWER POINT PRESENTATION 1. Give an analysis of a stakeholder management model using Medelow’s matrix in mapping Novo Nordisk’s stakeholders 2. Identify one of the internal stakeholders and provide an analysis of their power, interest and expectations about Novo Nordisk 3. Identify one of the external stakeholders and provide an analysis of their power, interest and expectations to Novo Nordisk 4. Based on the above analysis, provide recommendations – Tip for Mapping the Assessment towards Module Topics and Module Learning Outcomes (LOs) Assessment Task 5 Module Topics Marks Module LOs Task 1 – The External & Internal Environment External Analysis – Opportunities and Threats 15 LO1: Critically analyse the internal and external business environment as sources of competitive advantage to facilitate a global strategy. Internal Analysis – Distinctive competencies, profitability and competitive advantage Task 2 – Strategy in the Global Environment Strategy in the Global Environment – profit growth through global expansion 15 LO3: Evaluate the implications of global strategy to management practice within a business environment. Task 3 – Corporate Strategy Corporate Strategy – diversification, integration and outsourcing 15 LO2: Critically evaluate both strategic direction and strategic options in complex business environments. Task 4 – Strategic Purpose Ethics and CSR Strategic Purpose – Ethics and CSR 15 LO4: Assess and apply suitable frameworks and ideas to formulate and control sustainability for organisations in a global context. Report Presentation and Structure 10 Total 70 PART B- POWERPOINT PRESENTATION – 30 MARKS Your PowerPoint presentation should contain the following: Slides Content Marks 1 Title of presentation Student SRN No Date N/A 2 Agenda N/A 3 Apply a suitable stakeholder management model (ideally Mendelow’s Matrix) in mapping Novo Nordisk’s stakeholders. 6 4 Identify one INTERNAL STAKEHOLDER based on the above and provide a clear analysis of their power, interest and expectations relating to Novo Nordisk. 6 5 Identify one EXTERNAL STAKEHOLDER based on the above and provide a clear analysis of their power, interest and expectations relating to Novo Nordisk. 6 6 6 Based on your analysis, provide recommendations for improving engagement with some of the identified stakeholders. 4 7 References 4 N/A Overall presentation and structure 4 TOTAL 30 MARKS Please use a maximum of 8 to 11 slides to complete Part B – PowerPoint Presentation. Please add all PowerPoint slides at the end of your report, as part of the appendix. Please ensure that your PowerPoint slides are saved correctly within the appendix section and are visible. You can do this by taking SCREEN SNIP, PHOTOSHOOT or by COPYING/PASTING your PowerPoint presentation slides one after another within the appendix section of the report so that only one document in the form of the Report plus the PowerPoint presentation is submitted. Please discuss this with your class tutor and Module Leader should you require further clarity or guidance on this. No hyperlinks will be accepted for Part B. Assessment Task 7 Module Topics Marks Module LOs Strategic Purpose 30 LO4: Assess and apply suitable frameworks and ideas In the role of a Sustainability to formulate and control sustainability for Management organisations in a global context. Consultant, you are required to design a short PowerPoint Presentation to the CEO of Novo Nordisk on how they can sustain their growth and profitability in the contemporary business environment. The models of If you have any further questions about this coursework assignment, please contact the Module Leader or the tutor. PART B – POWERPOINT PRESENTATION Tip for Mapping the Assessment towards Module Topics and Module Learning Outcomes (LOs) Sustainability discussed on the module will be used. Total 8 30 Marking Guide The assignment is marked out of 100 and counts towards 100% of your module mark. The following table shows the guidelines, marks and marking rubric: Assignment task Fail (0-39%) Low Fail (40-49%) Pass (50-59%) Merit (60-69%) Distinction (70-100%) Task 1 of the report Guidelines: o Identify and critically analyse the external and internal environment for Novo Nordisk using relevant models. Note that (15% weighting, LO1) you cannot use SWOT analysis as the CEO needs a detailed and thorough understanding of each part of the business environment. o Determine Novo Nordisk’s current sources of competitive advantage and critically evaluate how they maintain and build on this competitive advantage. Weak knowledge of the Limited knowledge of Satisfactory knowledge Good knowledge of Excellent information Internal and External the Internal and External of models for analysing models in exploring and and knowledge which deeply and critically the internal and external analysing the Internal Global Environment, Global Environment, explores and analyses the Global environment, with some omissions which begins to explore and External Global showing personal and analyse the Global exploring, and analysing Environment, its theory Internal and External opinions and no, or competitive Environment using issues with considerable Global Environment, using theory and Models limited reference to advantage(s) with some originality and models with some with clear originality and theories in the course originality, detail and originality and lacking or autonomy, detailing autonomy, detailing materials on the Global autonomy. showing limited critical competitive competitive advantage(s) environment. Showing Satisfactory critical factors and the advantage(s) arising and arising and how to inadequate knowledge, evaluation supported competitive advantages how to maintain these maintain these omissions and/or lack of by solid, well-reasoned arising. competitive advantages. competitive advantages application of critical arguments. All based All based on the based on extensive analysis and or on the sufficient use of extended reading beyond extended reading, using competitive advantages the course materials to arising from the analysis the course materials, a wide range of demonstrate of the Global which are referenced to additional academic understanding of the Environment. demonstrate wider resources. course materials reading 9 Task 2 of the report (15% weighting, LO3) 10 Guidelines: o Using a relevant model, critically evaluate the motives for Novo Nordisk’s international expansion into Europe, Africa, the Middle East and Asia and briefly explain how this impacts their overall company strategy. o Using a relevant model, identify the Strategic Option(s) of Internationalisation which will suit Novo Nordisk attempting to enter Europe, Africa, the Middle East and Asia. o Apply at least THREE Entry Strategies to illustrate how Novo Nordisk can enter and compete in Europe, Africa, the Middle East and Asia based on the research conducted. Weak knowledge and Limited knowledge of Satisfactory knowledge Good knowledge which Excellent information market entry models, of market entry models critically analyses Market and knowledge which lack of Market Entry based on the motives for Entry Models, motives for deeply explores and Models using personal motives for entry, the strategic option(s) entry and general entry entry, the strategic critically analyses the opinions and no, or available and general strategies using option(s) available and Market Entry Models limited reference to entry strategies which experience at an intuitive general entry derived from the motives theories in the course or emotive level gained strategies. of entry, the strategic materials on the motives begins to explore and for entry, the strategic analyse market entry affectively from the It shows critical insights option(s) available and ‘experience’ but insights option(s) available and models. Lack of into the application of general entry strategies. Emerging application of general entry strategies recommendations of based on conscious Entry Models and thoughts and practices at which fails to explore entry models supported reflection on the theory Strategic option(s), of global entry the forefront of market and analyse market issues and personal by reasoned arguments. strategies. entry models, showing change/growth. It makes entry. . It provides concluding Succinct and precise an inadequate connections with knowledge and remarks that show an implications for self and suggestions for future entry Strategic option(s) omissions. to the analysis and synthesis of some sense of thoughts and practices the criteria, and the complexity. Creates how and Entry Strategies based on the facts are related to market entry suggestions follow from the organisation can required. the criteria or are advance its entry based made with clear originality and autonomy outside it but relevant. on previous entry based on extensive All based on the strategies. It is based on extended reading, using sufficient use of the the extended reading a wide range of course materials to beyond demonstrate understanding of the course materials. 11 the course materials, additional academic which are referenced to resources. demonstrate wider reading. Task 3 of the report (15% weighting, LO2) 12 Guidelines: o Analyse and evaluate how Novo Nordisk can improve its supply chain globally by applying Corporate Strategies like Horizontal Integration, Vertical Integration, Outsourcing, Strategic Alliances and so on. o Using a suitable model or framework, show how Novo Nordisk can increase their profitability. Weak knowledge and Limited knowledge of Satisfactory knowledge Good knowledge which Excellent information lack of understanding of different aspects of different aspects of and knowledge which critically analyses Corporate Strategy deeply explores and Corporate Strategy and Corporate Strategy using different aspects of Models which fails to models. Explores and models of corporate Corporate Strategy and critically evaluates the explore and analyse analyses the theory of analysis of how different aspects of strategy and their corporate strategy and applicability in increasing corporate strategy and profitability can be Corporate Strategy and profitability, showing an profitability. Lack of ways of increasing increased with a Model how profitability can be inadequate knowledge originality, detail, and profitability with that show supply chain increased. and omissions in the Emerging application of some originality, dynamics. autonomy. No discussion of corporate recommendations within detail, and autonomy. It shows critical insights thoughts and practices at strategy to the thoughts the corporate strategy It provides concluding into the application of the forefront of and practices related to through reasoned corporate strategy. remarks that show an Corporate Strategies, corporate strategy and arguments. Excellent suggestions analysis and synthesis which upgrades those based on personal supported by solid, wellof an upgraded and used by the opinions and no, or suggested corporate organisation. It makes reasoned arguments with limited reference to clear originality and strategies, that follow connections with theories in the course from the criteria or are implications for self and autonomy, detailing how materials. the corporate strategies outside it but relevant. some sense of It is based on the complexity. Creates how can be set out. Based on extensive extended sufficient use of the the organisation can reading, using a wide course materials to advance its corporate demonstrate 13 understanding of the course materials. Task 4 of the report (15% weighting, LO4) Guidelines: o Analyse and evaluate Novo Nordisk’s CSR strategy using a relevant CSR model and use a theory to provide recommendations for any improvements needed. o 14 range of additional strategies on previous academic resources. entry strategies. It is based on the extended reading beyond the course materials, which are referenced to demonstrate wider reading. Using relevant concepts/theory, identify and critically discuss the main ethical issues which Novo Nordisk currently face and provide recommendations as to how they can address these ethical issues. Weak knowledge and Limited knowledge of Satisfactory knowledge Good knowledge which Excellent information lack of understanding ofdifferent aspects of different aspects of critically analyses and knowledge which Strategic Purpose – Strategic Purpose Corporate Social different aspects of deeply explores and critically evaluates the Corporate Social Responsibility (CSR) and Corporate Social Corporate Social Responsibility (CSR) and Responsibility (CSR) and Ethics with models. Responsibility (CSR) and different aspects of Explores and analyses Ethics, showing an Ethics with models that Strategic Purpose Ethics. Lack of Corporate Social show how the inadequate knowledge originality, detail and the theory of CSR and Ethics with some organisation can resolve Responsibility (CSR) and and omissions in the autonomy. originality, detail and Ethics that show how the ethical issues. discussion of Corporate No recommendations autonomy. It shows critical insights organisation can resolve. Social Responsibility to within the Strategic It provides concluding into the application of Application of emerging Purpose – Corporate the thoughts and application of thoughts CSR and Ethics, which Social Responsibility remarks that show an practices related to (CSR) and Ethics through analysis and synthesis critically analyse those and practices at the Corporate Social forefront of Strategic used by the organisation reasoned arguments. CSR and Ethics that Responsibility and Purpose (CSR and Limited knowledge and follow from the criteria with a sense of Ethics. Ethics). complexity. understanding of 15 Weak knowledge and theory(s) for lack of understanding of recommending theory(s) for improvements in CSR recommending and Ethics. improvements in CSR and Ethics. Personal opinions and no, or limited reference to theories in the course materials is shown. Report Presentation and Guidelines: Structure (10%) • or are outside it but Shows how the Critical recommendations relevant. organisation can supported by solid, Knowledge and advance its Ethics by wellreasoned arguments understanding of using models to improve with clear originality and theory(s) for its ethical position. autonomy, detailing how recommending Good knowledge and the Strategic Purpose improvements in CSR understanding of (CSR and Ethics) can be and Ethics are shown. All theory(s) for used to generate based on the sufficient use recommending sustainable growth. of the course materials to improvements in CSR Excellent knowledge and demonstrate and Ethics. All based on understanding of understanding of the theory(s) for the extended reading course materials. recommending beyond the course improvements in CSR and materials, which are Ethics. Based on referenced to extensive extended demonstrate wider reading, using a wide reading. range of additional academic resources. Clear structure and layout • Writing style: professional and concise • Appropriate Harvard referencing: range and credibility of the sources use and correct application of Harvard referencing style throughout report and appendices 16 Weak references with errors or inconsistencies. Inadequate structure and expression. Limited appropriate Satisfactory with full and Good with precise, full references with minor appropriate references. and appropriate errors. Satisfactory structure, references. Limited use of appropriate Well-structured layout layout and mainly structure and expression. accurate expression. and professional and accurate expression. Excellent with precise, full and appropriate references. Outstanding structure, layout and professional and accurate expression. Part B – POWERPOINT Guidelines: PRESENTATION (30% • Apply a suitable stakeholder management model (ideally Mendelow’s Matrix) in mapping Novo Nordisk’s stakeholders. • Identify one INTERNAL and EXTERNAL STAKEHOLDER based on the above and provide a clear analysis of their power, including presentation interest and expectations relating to Novo Nordisk. structure) • Provide relevant recommendations for improving engagement with identified stakeholders to support Sustainability. • Appropriate Harvard referencing: Range and credibility of the sources used and correct application of Harvard Referencing style throughout the presentation and speaker notes. • Overall presentation and structure of the PowerPoint slides. 17 Weak knowledge of a Limited knowledge of a Satisfactory outline of Good analytical Excellent information stakeholder stakeholder a stakeholder and knowledge which knowledge which management model for management model for management model for critically analyses a deeply explores and mapping stakeholders mapping stakeholders mapping stakeholders stakeholder critically analyses a and lack of analysis of and lack of analysis of and satisfactory of management model for stakeholder management one internal and one one internal and one analysis of one internal mapping stakeholders model for mapping external stakeholder in external stakeholder in and one external stakeholders and an and a good critical in providing analysis of in providing analysis of stakeholder in providing analysis of one internal excellent analysis of one their power, interest, their power, interest, analysis of their power, internal and one external and one external and expectations in and expectations in interest, and stakeholder in providing stakeholder in analysing relation to sustainability relation to sustainability expectations in relation analysis of their power, their power, interest, and and growth of the and growth of the to sustainability and expectations in relation interest, and organisation in organisation in the growth of the expectations in relation to sustainability and global context. Limited organisation in the the global context., growth of the to sustainability and knowledge of relevant global context. Weak knowledge of organisation in the growth of the relevant recommendations in global. Uses a range of recommendations in improving engagement Uses available information organisation in the to evaluate possible improving engagement with identified global context. Uses a appropriate suggestions, recommendations. Final with identified for Sustainability, range of appropriate stakeholders. decision is clear and linked stakeholders. information to evaluate exercising autonomy and to the evaluation. suggestions and applies initiative when exploring other options. Makes clear criteria to clear decisions which give demonstrate reasons for final decision/ choice/outcome 18 due weight to alternatives. Weak references and recommendations with minor or insignificant errors or omissions. Lacking credibility Weak overall presentation and structure. 19 Limited use of appropriate references, recommendations and with minor or insignificant errors. Limited overall presentation and structure. Satisfactory sources used and are acknowledged in the text and reference list. Referencing follows a systematic approach, appropriate to the discipline. Most elements of individual references are present. and notes. Limited overall presentation and structure. Good sources used and Excellent sources used are acknowledged in the and are acknowledged in text and reference list the text and reference and used to support list and used fluently to discussion. Referencing support discussion. follows a systematic Referencing follows a approach, appropriate to systematic approach, the discipline. All appropriate to the elements of individual discipline. All elements references are present. of individual references Good overall are present and notes of presentation and near-publishing structure. standard. Excellent overall presentation and structure.
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