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June 7, 2024

Compare and contrast multivariate analysis with univariate analysis in the context of market segmentation.

In marketing research, multivariate analysis plays a crucial role in understanding consumer behavior and preferences. Compare and contrast multivariate analysis with univariate analysis in the context of market segmentation. How does multivariate analysis enable marketers to simultaneously identify distinct consumer segments based on multiple variables, such as demographics, psychographics, and purchasing behavior? Discuss practical applications of multivariate analysis techniques like cluster analysis, factor analysis, and discriminant analysis in market research and strategic decision-making for businesses

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