Coca-Cola and Human-Centric Marketing

Hello Everyone,

Please submit your written assignment by Thursday, NO LATER THAN 11:59 PM U.S. Eastern of the week. Failure to do so will result in a loss of 10 points from your grade.

Coca-Cola and Human-Centric Marketing 

Step      1: Choose 1 of Coca-Cola’s advertisements from YouTube (an advertisement      is typically between 30-60 seconds.

Step      2: Based on the video you chose in Step 1, choose 2 of Philip Kotler’s 6      human-centric attributes from his book, Marketing 4.0 that best represents      what you see in your chosen video (See the pdf file under Week 7 labeled      “Kotler Human Centric Marketing.”)

Physicality

Sociability

1. Emotionality
2. Personability

Morality

Intellectuality 

1. Step      3: Using the 2 human-centric attributes and the video, write one paragraph      on each of the 2 attributes you believe are represented in the video you      chose.
2. Step      4: In what way does Coca-Cola use storytelling in its marketing and      advertising?
3. Once you have completed this assignment:
4. Type       your answer(s) in MS Word.
5. Make       sure to include between 1 and 5 supporting references, which is       information you have used from Marketing 5.0, a blog post, an internet       article, or any other information from the internet. DO NOT COPY and       PASTE from the internet.
6. Save       it to your laptop, PC, or other device.