BUS-390 Rule of Law and Ethics and International Marketing
Write a paper that discusses the following questions through your research and analysis on the effect of the rule of law and ethics on the economy in one of the three countries you previously selected in the Topic 2 globalization presentation assignment.
Using the country and socioeconomic problem you selected in Topic 3 Impact of Emerging Technology on the Economy of the Country assignment, identify the current legal system (civil, common, religious, or mixed) in that country. Describe the influence that colonization had on the formation of the current legal system.
As an entrepreneur within the country, identify how a product or service can resolve the socioeconomic problem in that country. Analyze this product or service through the specific steps of a market screening.
- Evaluate two international market entry methods for the product or service in the country. What are the advantages and disadvantages of each method?
- Taking into consideration the cultural, societal, and religious values, provide examples of effective and ineffective advertisement practices you would implement to introduce the product or service into the country. Explain your reasoning.
- For the selected product or service, recommend at least two legal compliance approaches that should be used by companies when conducting international business in the country (e.g., employment law, tax law, advertising law, corporate law).
- For the selected product or service, provide two key recommendations to consider regarding ethics and social responsibility in your selected country (e.g., intellectual property, competition, corruption).
- You are required to include a minimum of three scholarly sources with in-text citations and references.
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