Understand issues related to strategic competitive advantage in diversified organizations
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Week 13: Interactive Activity
13.1. Content Introduction
Learning Outcomes
Understand issues related to strategic competitive advantage in diversified organizations
Communicate issues, results, and recommendations coherently, and effectively regarding appropriate strategies for different situations.
13.2. Reading
Required
Chapter 12. Suggestions for case analysis
- Textbook: Wheelen, T. L., Hunger, D., Hoffman, A. N., & Bamford, C. E. (2014). Concepts in strategic management and business policy (14th ed.). Upper Saddle River, NJ: Prentice Hall. ISBN-13: 9780133126129 (print), 9780133126433 (e-text)
- 13.3. Test your knowledge (Max 100 words for every question)
Question 1
Why should you begin a case analysis with a financial analysis? When are other approaches appropriate?
Question 2
When should you gather information outside a case by going to the library or using the Internet? What should you look for?
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