Marketing Question
1st assignment:
Please watch the video below from The Ellen MacArthur Foundation on clothing utilization. Then, upload your answers in a word doc/PDF to the following questions:
1. What are some ways that we can increase clothing utilization?
2. Whose responsibility is it to increase clothing utilization and why?
3. As Industry professionals, what can we do about encouraging the consumer to improve their wear & care habits?
2nd assignment:
After you’ve reviewed the complete The Levi Lifecycle of a Jean report (also in your lecture), write a short 150-250 word essay on what recommedations YOU would make to your company on how to increase your products’ utilization to get your consumer to wear your garments longer AND how to communicate this to the consumer. You will need to address pushback from other execs in your company who just want to sell more and more without regards to their product’s durability, care labels, fibers/microplastics, etc.
Note: You may write a lot!
Here’s the video that you watched for your HW assignment to give you more context. Remember to review the Levi LCA report for stats to cite in your short recommendation essay! https://www.youtube.com/watch?v=Bl-4oRyFlvE&t=1s
3rd assignment:
Just for kicks, complete the ThredUp Fashion Footprint Calculator. Links to an external site.
Then, post your results and answer the following questions:
1. Were you surprised by your fashion footprint results?
I was! I thought I my results would be ‘LOW’!
2. Based on how you answered the questions and the recommendations given, what would you do to lower your footprint, aside from buying less?
For example, I could buy less tops (I buy 15 per year!), choose standard shipping 100% of the time, repair my items more, and reduce my online purchase returns.
3. Based on the resources recommended on the site, which did you subscribe to?
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