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June 4, 2024

Develop more this Marketing discussion question

What catalogs do Glossier’s customer service receive or read? Should your brand mail or email a catalog?

Answer to develop : Targeting Glossier customers via catalog or mailers would not be successful.

Glossier customers would not receive or read any brand mail, since many are young urban city renters and move around a lot. Since the age range for the brand is 18 – 34 many of the consumers don’t bother to subscribe to any brand mail much less read it. Glossier could reach a much larger audience through email and SMS promo.

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