Brand Architecture Choose a company in Saudi Arabia and evaluate its brand architecture.

Brand Architecture

Choose a company in Saudi Arabia and evaluate its brand architecture.

Discuss the type of brand architecture the company uses and how they use its sub-brands to build customer loyalty.

Evaluate the effectiveness of the brand’s digital marketing strategies and discuss how it does or does not increase customer trust and loyalty.

Discuss how companies use neuro-marketing techniques and if the company you chose does or should use neuro-maketing in their marketing campaign.

Directions:

Discuss the concepts, principles, and theories from your textbook. Cite your textbooks and cite any other sources if appropriate.

Your initial post should address all components of the question with a 500 word limit.

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