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June 2, 2024

You are to identify a research article on the identified topic from one of the approved journals below.

General Question

You are to identify a research article on the identified topic from one of the approved journals below. If you find an article you wish to use that’s not from one of the approved journals you must get the article pre-approved by me. Your review can be no more than three pages and should include:

· A summary of the conceptual framework or theory.

· The major findings or conclusions.

· Your thoughts about the articles relevance in today’s selling environment.

HINT: if you are easily staying within the three-page limit then you are probably not doing very well.

The approved source journals are:

Journal of Marketing

Journal of Marketing Research

Journal of Consumer Research

Journal of Retailing

Journal of the Academy of Marketing Science

Marketing Science

Harvard Business Review

Journal of Business Research

Management Science

Journal of Personal Selling and Sales Management

Sloan Management Review

Journal of International Business Studies

Industrial Marketing Management

California Management Review

Journal of International Marketing

Sales and Marketing Management

Journal of Business & Industrial Marketing

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