Short task

Do some research on your chosen client – check out their website, past social media history, talk to their owner/director, their customers, etc., – whatever sources you can find to help get a feel for what your client needs. As you are doing that, prepare your SWOT Analysis:

S – Strengths, what the client does well, their unique aspects, their strong parts. For example, this might be good customer service, a great location or a popular Instagram presence.

W – Weaknesses, what the client doesn’t do well, where they might be lacking. For example, this could be understaffing, no social media presence, or an outdated website.

O – Opportunities, the external issues that might affect your client and present a potentially positive outcome. For example, maybe their community has a huge Snapchat presence, or their product is increasing in popularity, or their part of town has had some recent beautification.

T – Threats, the external issues that might affect your client and present a potentially negative outcome. For example, maybe their part of town has become run-down, or their community isn’t excited about their product, or they are worried about all the negative press about TikTok and how it will affect their account.

Learn more about SWOT Analyses here.