Mobile Marketing Reaching “mobile-only” consumers is critical because their number continues to grow, making the

Mobile Marketing

Reaching “mobile-only” consumers is critical because their number continues to grow, making the role of apps in mobile social media marketing equally important. The development of m-commerce augments the need for a mobile marketing strategy.

If your marketing budget does not allow meeting mobile marketing challenges with an omnichannel marketing strategy, discuss which one communication channels you would use to communicate with mobile-only consumers. Include why you would choose that channel with budget considerations in mind.

Discuss strategies, considering a variety of channels, that will increase brand awareness and full participation among “mobile-only” consumers.

Discuss the concepts, principles, and theories from your textbook. Cite your textbooks and cite any other sources, if appropriate.

Your initial post should address all components of the question with a 500-word limit.

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