It is a calculation homework question.

ST. JOSEPH’S COLLEGE Marketing Research Department of Business Administration & Marketing MKT 316: Data Analysis Assignment #3 Dr. Thanos This assignment may be neatly handwritten. Calculations may be done in pencil, but analysis should be in blue or black ink. BE SURE TO SHOW ALL WORK! Sunkist is considering introducing a tangerine-flavored soda with 25 percent real fruit juice. 1. Determine the mode, median, and mean level of purchase intent overall. 2. Go to row four, column three, and interpret the figures in that cell. 3. Examine the pattern of purchase intent across age groupings, and describe. 4. Similarly, examine the pattern across usage categories, and describe. 5. Were your findings in parts 3 & 4 what you might have expected? Explain. 6. Suggest two other variables you might use if running your own crosstabulation. PURCHASE INTENT FOR SUNKIST TANGERINE-FLAVORED SODA AGE USAGE TOTAL 18-29 30-39 40 or + HEAVY LIGHT 500 150 190 150 320 180 TOTAL 100.0 100.0 100.0 100.0 100.0 100.0 100.0 30.0 38.0 30.0 64.0 36.0 DWB (5) 115 23.0 100.0 52 34.7 45.2 35 18.4 30.4 22 14.7 19.1 80 25.0 69.6 35 19.4 30.4 PWB (4) 140 28.0 100.0 57 38.0 40.7 52 27.4 37.1 30 20.0 21.4 95 29.7 67.9 45 25.0 32.1 MMNB (3) 185 37.0 100.0 36 24.0 19.5 70 36.8 37.8 79 52.7 42.7 110 34.4 59.5 75 41.7 40.5 PWNB (2) 35 7.0 100.0 3 2.0 8.6 23 12.1 65.7 8 5.3 22.9 25 7.8 71.4 10 5.6 28.6 DWNB (1) 25 5.0 100.0 2 1.3 8.0 10 5.3 40.0 11 7.3 44.0 10 3.1 40.0 15 8.3 60.0