ECOM 322: Social Media Marketing
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Get it written →ECOM 322: Social Media Marketing
1st Semester/2023-2024
Discussion Question
Write a report discussing the following points:
1.Two of the most creative/successful social media marketing campaigns in Saudi Arabia (In 2022-2023). For each campaign:
Give the reasons behind their success?
What is the added value of this marketing campaign for the company/organization?
Two social media marketing campaign in Saudi Arabia that failed (Last two years). For each campaign:
Why did the social media marketing campaign fail?
And what can we learn from them?
Notes:
For each case, provide the following information: Company Name, Campaign Name and Social media platforms used.
Examples can be a profit or non-profit organization.
Presentation:
Prepare a presentation answering the previous questions and what are the criteria that guide you to evaluate the campaigns?
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