Calculating the Single Overriding Communication Objective (SOCO)
Was it Easy to Determine The SOCO For The Articles You Read
Calculating the Single Overriding Communication Objective (SOCO) for the two articles was a rather smooth process owing to the concise message presented in each article. The chief issue in the first article on Harmful algal blooms in Clear Lake, California, was the health risk posed by contaminants of cyanotoxins in private drinking water systems (Kunz, 2024). The SOCO urged the affected residents to get acquainted with the risk factors and follow the proper guidelines to avoid contaminated water and get safe supplies. Furthermore, the article emphasized the need for quick reaction systems and permanent solutions, which are more effective in monitoring and transitioning affected homes to safer water sources.
In the second article, where waterborne disease outbreaks tied to drinking water in the US were discussed. The main message was on the high incidence of the outbreaks, especially those caused by biofilm-forming pathogens like Legionella, and the resultant effect on public health (Kunz, 2024). SOCO stressed the need for strong surveillance, prevention, and response procedures, plus collaboration between public health experts and drinking water companions to address these issues effectively and avoid further outbreaks.
The clarity of the key messages in both articles assisted in establishing the vision of the key messages. Each article has its subject and provides an insight into the solutions. Thus, they could clarify the campaign’s communication objective. Moreover, the article selected information and representative data to ensure that the coming messages will be responsive and actionable concerning the target audience. In the end, it can be said that the precise message and supporting information made finding each article’s SOCO relatively simple.
What Could The Authors Have Done To More Easily Convey Their Message?
In the attempt to communicate their idea clearly, the authors of both articles could have probably used several tools meant to enhance the readability of the articles. First, they might have considered plain language and eliminated complex words or scientific expressions, especially regarding science or regulatory matters (Martínez Silvagnoli et al., 2022). The language simplification will increase the clarity of the information and make it accessible to more of the intended audience, not just public health and environmental science graduates. Besides, the authors should add visual aids such as graphs, charts, or infographics to highlight important points and show trends. Pictures might convey the information more understandably and instantaneously than text alone, increasing the message’s comprehensibility for many individuals.
Also, the addition of concise summaries or bullet points at the beginning or the end of the article might have assisted readers in getting the main points and recommendations more easily. These summaries will serve as quick references for busy executives and personal use of specific information (Graf-Vlachy, 2022). Also, involving actual and real exhibits or case studies can make the content more relevant and engaging, helping others understand both implications of the trouble.
Finally, the authors should have formatted their articles more reader-friendly, with clear headings, subheadings, and transitions between paragraphs. This outline would be the backbone of all the content and help those needing the information locate it more easily and quickly (Martínez Silvagnoli et al., 2022). Additionally, the articles could end with actionable recommendations or calls to action that would help the reader react in a certain way against the discussed problems. Adopting such strategies would have made the content more digestible and impactful for a widespread audience.
References
Graf-Vlachy, L. (2022). Is the readability of abstracts decreasing in management research?. Review of Managerial Science, 16(4), 1063-1084. https://link.springer.com/article/10.1007/s11846-021-00468-7
Kunz, J. M. (2024). Surveillance of Waterborne Disease Outbreaks Associated with Drinking Water—United States, 2015–2020. MMWR. Surveillance Summaries, 73. https://www.cdc.gov/mmwr/volumes/73/ss/pdfs/ss7301a1-H.pdf
Martínez Silvagnoli, L., Shepherd, C., Pritchett, J., & Gardner, J. (2022). Optimizing readability and format of plain language summaries for medical research articles: cross-sectional survey study. Journal of medical Internet research, 24(1), e22122. https://www.jmir.org/2022/1/e22122/
Solomon, G. M. (2022). Notes from the Field: Harmful Algal Bloom Affecting Private Drinking Water Intakes—Clear Lake, California, June–November 2021. MMWR. Morbidity and Mortality Weekly Report, 71. https://www.cdc.gov/mmwr/volumes/71/wr/pdfs/mm7141a3-H.pdf
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