This is an integrated enterprise system case study you
This is an integrated enterprise system case study you
You must submit to separate copies, one word for you and one PDF file. Using the assignment templates on Blackboard via the allocated folder. This files must not be in compressed format. you are advised to make your work clear and well presented. The work should be in your own words copying from students or other resources will result in zero marks. Do not change anything in the file Just add your question solves.
Here is the case study:
The global economy went through a difficult period due to COVID-19. Many businesses did struggle, and some unfortunately failed. While COVID-19 brought immense challenges, it also opened doors for new business and innovative opportunities.
Peloton’s Rise and Fall
Peloton, the high-end at-home fitness company, initially thrived during the early stages of the pandemic. With gyms closed and people stuck at home, demand for their stationary bikes and fitness classes skyrocketed. However, by 2022, they faced significant challenges. They overestimated demand and built-up excess inventory, leading to stockpiling and financial losses. Competitors like NordicTrack and Echelon offered cheaper alternatives, chipping away at Peloton’s market share. Rising inflation and interest rates squeezed consumer spending, making luxury items like Peloton bikes less affordable. Peloton cut expenses, closed stores, and laid off employees to streamline operations. They launched lower-priced bikes and accessories to broaden their customer base. They invested heavily in their app and content offerings, enhancing the virtual fitness experience. Collaborations with retailers like Dick’s Sporting Goods and Amazon expanded their reach. They focused on building community and the emotional benefits of fitness rather than just pushing product sales. While the road was bumpy, Peloton’s efforts are starting to pay off. They’ve reduced their losses, streamlined operations, and are seeing signs of renewed customer demand. The company has shown resilience and adaptability in the face of adversity.
Note: The above-mentioned case study is just an example; students are supposed to find a case study of business that faced significant challenges during the pandemic but found innovative ways to overcome them.
Presentation
* Each group need to present their projects
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