You must write a Case Study Report about a production based company discussing the strategic plan of an organisation.
You must write a Case Study Report about a production based company discussing the strategic plan of an organisation. This should draw on learning from Modules C and E (Chapter 5, 6, 9, 10) of this subject. Furthermore, key terms and concepts should be defined wherever possible. Be analytical within your report and examine key terms and theoretical relationships in depth. The Case Study report should be written in appropriate business language so that your analysis and discussion have an objective tone. Your writing should be clear and concise and be in your own words. Use headings to guide the reader and include tables or diagrams that make the case clearer. Aim: To present a case study based on the selected organisation’s current business strategy and the recommended strategy. The Case Study report must be in the range of 1,500-2,500 words in length excluding references. The referencing style must follow the APA referencing style. In a case study report, include following: » 1. Introduce the case study, including the background. » 2. Describe the purpose and the background of the study and the specific questions you are addressing. » 3. Discuss the possible competitive strategy options focusing on the strategic planning activity of the chosen enterprise. » 4. Understand and be able to research the impact that strategic planning has on organisations and the consequent changes that have occurred to the role of business managers. » 5. Explain the significance of the study and what can be learnt from it. » 6. Note that a case study is a study of a situation, so you must not generalise the results to all other situations. That means your report should focus on what can be learnt about that particular situation and the individuals involved. » 7. Recommendations that provide proposals for future action to solve the problem or improve the situation. Each company typically seeks to enhance its performance and build competitive advantage via its own customtailored competitive strategy based on more attractive pricing, greater advertising, a wider selection of models, more appealing performance/quality, longer warranties, a better image/reputation, and so on. You must demonstrate what type of competitive strategy options the selected organisation has decided to employ, e.g. low-cost leadership, differentiation, best-cost provider, focused low-cost, and focused differentiation— to pursue competitive advantage and good company performance. Below you will find sample questionsthat can be answered in your case study » 1. How the selected company’s average wholesale price to retailers compares against the industry average wholesale prices being charged » 2. How each product quality compares against industrywide performance/quality. » 3. How the number of week-long sales promotion campaigns a company has in each region compares against the regional average number of weekly promotions. MBA 5007 – Managing Strategy and Innovation 7 » 4. How the size of each company’s discounts off the regular wholesale prices during sales promotion campaigns compares against the regional average promotional discount. » 5. How each company’s annual advertising expenditures compares against regional average advertising expenditures. » 6. The number of retailers stocking and merchandising a company’s brand in each region. » 7. Annual expenditures to support the merchandising efforts of retailers stocking a company’s brand in each region. » 8. The amount by which a company’s expenditures for ongoing improvement and updating of its company’s website in a region is above/below the all-company regional average expenditure. » 9. How the length of each product warranty compares against the warranty periods of rival companies. » 10. How well a company’s brand image/reputation compares against the brand images/reputations of rival companies. You will be assessed as follows: » A. Structure of the written report: Background information is relevant, issues are logically ordered, recommendations clearly relate to the issues. » B. Identify main issues: Prioritise choices, justify and prioritise issues chosen. » C. Analyse the issues: Each issue is discussed using relevant concepts and principles, insight is shown in analysing the information. » D. Discuss alternatives: Consider all viable short-term and long-term alternatives to potentially solve each issue, examine the advantages and disadvantages of each alternative. » E. Explain resources: Identify individuals from the case study, enumerate the time frame and monitoring processes required for the recommendations to be put into practice. » F. Write clearly and concisely: Arguments are explicit and succinct, appropriate headings are used, grammar and spelling are accurate.
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