Unit 1 – Discussion Board 2 Marketing Management, Strategy, and Research( CB455-2403A-01)

Attracting customers gets a great deal more attention than keeping them. Looking at the cellular industry, users often switch between service providers at the end of each contract to take advantage of the best deal. In the long run, maintaining a loyal customer is better for the bottom line than the revolving door of short-term purchasers.

Using articles from the online library’s full-text databases, provide research and analysis that supports your understanding and opinion on the following:

• The importance of fostering long-term relationships with consumers through marketing

Your analysis must be substantiated by research from college-level resources (predominately articles) found in the library’s full-text databases.

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