Step 1. Suggest what type of strategy the company has been following:- A broad low-cost strategy- A focused low-cost strategy- A broad differentiation strategy

Step 1. Suggest what type of strategy the company has been following:- A broad low-cost strategy- A focused low-cost strategy- A broad differentiation strategy- A focused differentiation strategy- A best cost strategy

Step 2. Provide evidence on whether the company is pursuing a competitive advantage/value linked to lower costs or differentiation (low-cost provider strategy or differentiation strategy).

Step 3. Provide evidence on whether a company’s target market is broad or narrow(breadth of a market).

The company is : Home – Canopy Growth

The strategy chosen is a BROAD LOW-COST STRATEGY AND THE TARGET MARKET IS BROAD TOO. PLEASE PROVIDE EVIDENCE FROM PROPER RESOURCES SUCH AS IBISWORLD ETC. YOU NEED TO CITE THE SOURCES IN APA FORMAT.

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