Read the case study titled as “Case Study:

Read the case study titled as “Case Study: Should a Dollar Store Raise Prices to Keep Up with Inflation?” by Jill Avery and Marco Bertinipublished in Harvard Business Review, and answer the following Questions:

1. Identify the main problem and subproblems of the case? [Mark 1]

2. Write all the information present in the case that would be helpful for decision. What other information should you gather, that would be helpful to know before making decision? [Mark 1]

3. Brainstorm with your team and generate all the ideas that your team suggests. The team cull the ideas and selectedsome relevant alternative choices for decision. [Mark 2]

4. Weighing the alternatives [Marks 2]

When weighing the various alternatives, how well each alternative fulfils the variables to consider can be expressed as scores. A different rating scale will be used to assess each alternative:

+2 very suitable

+1 quite suitable

0 neither suitable nor unsuitable

-1 not quite suitable

-2 not suitable at all

Note: Positive numbers (+2 or +1) indicate that the alternative is able to fulfil the variables, whereas negative numbers (-2 or -1) denote the opposite.

5. Draw a decision tree based for decision making, [2 Marks]

6. As CEO of the Dollar store, what will be your decision to keep upwith inflationand why? [Mark 1]

7. Write the conclusion and overall assessment.[Marks 1]

Answers

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