Orientation to the Consumer Behavior Profession: CB450 UNIT1

Develop a brief presentation identifying 5 different types of customers who currently buy this product, and why. Add a photo of the customer and tag him or her with a name that you create. For example, names could include Innovator, Power User, Dreamer, and so forth.

Your presentation should include the following 2 categories:

Customer type: Write 1 paragraph explaining the customer’s buying personality. Include a brief description of each customer type with a photo.

Customer profile: Start to develop a brief demographic and psychographic profile for each customer, including age, gender, income, cultural background, education, geographic location, and hobbies or interests.

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