With this assignment, you have the opportunity to take your creative ideas to the next level and begin to develop a strategy that will form the foundation for a successful business.

With this assignment, you have the opportunity to take your creative ideas to the next level and begin to develop a strategy that will form the foundation for a successful business.

Instructions

Write a page paper in which you:

Develop an idea for a prospective small business and select a name for the company.

Identify its key competitors and summarize the strengths and weaknesses of one of the competitors.

1. Prepare a mission statement that encompasses the purpose of the business and considers its target market.
2. Identify the ownership form for this business, taking into consideration tax implications, liability exposure, managerial ability, and cost of formation.
3. Include at least two references
   Outline –
   **Title: Establishing Pawsitively Perfect Pet Care: A Small Dog Sitting Business Venture**

   **1. Introduction**
    – Brief overview of the dog sitting industry
    – Introduction to the proposed small dog sitting business

   **2. Company Name and Concept Development**
    – Introduction of the business concept
    – Selection of the company name: “Pawsitively Perfect Pet Care”
    – Explanation of the chosen name and its significance

   **3. Key Competitors Analysis**
    – Identification of key competitors in the local area
    – In-depth analysis of one competitor: “Happy Tails Dog Sitting Services”
      – Strengths: Established customer base, experienced staff, diverse service offerings
      – Weaknesses: Limited online presence, higher pricing compared to competitors

   **4. Mission Statement**
    – Development of the mission statement for “Pawsitively Perfect Pet Care”
    – Mission statement: “To provide compassionate and reliable pet care services tailored to meet the unique needs of small dogs, ensuring their safety, happiness, and well-being while offering peace of mind to their owners.”
    – Explanation of how the mission statement aligns with the target market and business goals

   **5. Ownership Form**
    – Consideration of ownership forms: sole proprietorship, partnership, LLC (Limited Liability Company)
    – Selection of LLC as the ownership form
      – Explanation of tax implications: Pass-through taxation, flexibility in profit distribution
      – Analysis of liability exposure: Limited personal liability protection for owners
      – Assessment of managerial ability: Shared management responsibilities among members
      – Evaluation of cost of formation: Affordable compared to other forms

   **6. Conclusion**
    – Summary of the key points discussed in the paper
    – Reinforcement of the viability of “Pawsitively Perfect Pet Care” in the dog sitting industry

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