Week 1 App Post

To help integrate what you are learning each week, as well as to help you illustrate your growing subject matter expertise, you’ll complete a weekly blog-style post that focuses in some way on one or more of the topics covered that week. Each post must be a minimum of 100 words in length (including the post title) with no maximum limitation. They should be tailored to fit the personal/professional brand or expertise that you’re trying to develop. Note that later this academic term (and beyond), you’ll begin to upload all of your posts (for this course and all other courses) to the website that you will be developing in this course.

Your weekly application posts should go beyond merely reiterating what was covered in the course materials. They should show your target audience(s) how to apply marketing concepts, techniques, or technologies to real-world problems or opportunities for which they have an interest. Your posts can be serious, light-hearted, tell stories or experiences, give advice, offer critiques of marketing practices you encounter, make comparisons across companies or techniques, describe innovative marketing practices, predict the future of marketing, etc. The key is that they must (1) be informative to your target audiences, (2) pertain to the week’s material for this course by using one of the provided prompts, and (3) be in your own words from your own perspective. Do NOT write “academic” essays with multiple references. People normally don’t want to read those. (You must, however, reference any other sources that are used, but you should NOT be using many other sources.) Remember that the tone, style, voice, and mood of your writing is up to you, but you should always consider what would work best for your target audiences. You may even decide to have a general theme to your posts, perhaps staying focused on a particular industry or region or marketplace.

Posts must include an original title (do NOT use the prompt as a title) and have proper grammar, spelling, and punctuation. Also, they should NOT indicate your student status (see the syllabus).

To receive credit for each weekly application post, it must be completed as instructed and then submitted on time: by 11:59:00pm on the due date. No late submissions will be accepted for credit. Submit the assignment using the appropriate link in the Assignments section of Canvas. (Note that the scores for the assignments will be averaged for a collective maximum of 5 percentage points, making each individual post worth less than 1% of the final grade. Also, keep in mind the grading scale for this assignment as noted in the syllabus.)Ideas for this week’s Application Post

To earn credit for the weekly application post, you must write about one of the topics referenced below. After your post (or in the submission comments), list the instruction prompt you used so it’s clear which one you wrote about. (Not listing your instruction prompt will reduce your score by 1 point.)

• How the buying decision process (as described in this week’s materials) works for your particular industry.
• An innovative way you have see a company or organization use communications to inform, remind, persuade, and/or connect.
• How understanding the communication/marketing/sales funnel can improve efficiencies.
• How to eliminate noise issues you have experienced in a particular communication channel (perhaps for your industry).
• Why changing customer attitude is important for changing customer behavior for your particular industry.
• Why it’s critical for business people to understand funnel conversion rates for your particular industry.
• What’s truly being exchanged when people buy from Starbucks (or Target or Saks or Apple or your local supermarket or any other organization)
• How communication is enhanced (or hurt) by emojis.
• Where and when strong branding helps conversion rates in communication/marketing/sales funnels.
• Why all levels of marketers (from the CMO to the marketing coordinator to the customer service representative) need to understand the communication/sales funnel.
• Applying one of the topics from Berinato’s Good Charts Introduction or Chapter 1 to your industry (be sure to reference the book).

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