Read the caseRocky Mountain Chocolate Factory Inc. and answer the following questions:
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Get it written →Read the caseRocky Mountain Chocolate Factory Inc. and answer the following questions:
Question 1 ( max 600 -700 words)
a) Briefly discuss the different functional strategies of the corporation (marketing, operations, distribution, HR, finance, and purchasing).
b) Describe the competitive position of the company. Briefly explain which type of competitive strategy is used.
c) What is/are the type(s) of the directional strategy (ies) used by the company? Justify.
d) How is the relationship between the company and its customers? What is the company doing to enhance their satisfaction and sustain the relationship with them? Justify.
Question 2 ( max 400 words)
From a real national/international market, choose an example of acquisition or merger between companies and answer the following questions:
a) Present your chosen companies and explain the reasons for this acquisition/merger.
b) What is the method used by the company to manage the culture of
the acquired/merged company(ies)? Justify.
c) Assess the cultural compatibility of the companies.
d) Is this acquisition/merger successful? Why or why not? Discuss the competitive position of the company (after acquisition/merger).
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