Please submit your written report here.
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One report per group is required (no individual report is needed unless you do the simulation by yourself).
The document should be “MS Word” format (not PDF). Or, you can upload both Word version and PDF version to be safe.
Here are three examples. Please note that not all of them are great/excellent examples. (Further, none of them are perfect.)
Be aware that if you choose ‘not good’ example and follow it, you will also get ‘not good’ score.
Again, your report should contain answers to “why” questions.
CMS Final Report_Example 1.pdf
Download CMS Final Report_Example 3.pdf
Final tips:
Your simulation progress report can be used as the initial draft for the final written report, especially the STP part.
Again, marketing is about understanding (target) consumers. Try to explain “why” you made certain decisions based on consumers’ needs and wants, shopping habits, etc.
Rubric
Final Written Report
Final Written Report
Criteria Ratings Pts
This criterion is linked to a Learning Outcome Completeness
30 to >27.0 pts
Excellent
(Almost) every topic has been covered in the report
27 to >24.0 pts
Great
Most topics have been covered in the report
24 to >21.0 pts
Good
Some topics have been covered in the report
21 to >0 pts
Unsatisfactory
Many topics have not been covered in the report and/or simulation has not been completed
30 pts
This criterion is linked to a Learning Outcome Clarity
30 to >27.0 pts
Excellent
Explained “why” clearly with supporting arguments
27 to >24.0 pts
Great
Explained “why” well with some supporting arguments
24 to >21.0 pts
Good
Try to explain “why” in some parts / lack of supporting arguments (including tables, charts, etc.)
21 to >0 pts
Unsatisfactory
No explanation of “why”
30 pts
This criterion is linked to a Learning Outcome Creativity
20 pts
Excellent
17 pts
Great
‘Try to reflect knowledge from the class to the simulation’ or ‘make changes based on the environmental change’
15 pts
Fair
Did not ‘try to reflect knowledge from the class to the simulation’ nor ‘make changes based on the environmental change’
20 pts
This criterion is linked to a Learning Outcome Grammar & Spelling
10 pts
Excellent
Grammarly <= 25
9 pts
Great
25 < Grammarly < 50
8 pts
Fair
50 <= Grammarly
10 pts
This criterion is linked to a Learning Outcome Overall Format
10 pts
Excellent
8 pts
Great
One of ‘lack of executive summary,’ ‘does not meet the page limit,’ or ‘not suggested report format’
6 pts
Fair
Two of ‘lack of executive summary,’ ‘does not meet the page limit,’ or ‘not suggested report format’
4 pts
Unsatisfactory
All of ‘lack of executive summary,’ ‘does not meet the page limit,’ and ‘not suggested report format’
10 pts
Total Points: 100
Download CMS Final Report_Example 1.pdf
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