Go to The Wall Street Journal using the link in the course menu and find an article about a crisis that occurred at an organization in the last year.
Go to The Wall Street Journal using the link in the course menu and find an article about a crisis that occurred at an organization in the last year. The organization could be in any sector and can be for-profit or not-for-profit.
Considering the course materials for this week, respond to the following:
Describe the crisis faced by the organization and post a link to the article.
What communication tactics did the organization use to address the crisis?
Refer to both Jack’s and Warren’s guidance for dealing with crises.
To what extent was the organization’s crisis communication plan effective? If you were a senior leader in the organization, would you have responded differently? Explain.your team; and any business, large or small, at some time, will have to respond to a crisis that is affecting the organization. This week we will be discussing Crisis Communication and beginning our work on Assignment 2 due in Week 6’s Strategic Communication unit. Assignment 2 builds on the research you do in this week’s DQ. For our DQ this week, start by finding an article in the Wall Street Journal about a crisis that occurred at an organization/company in the last year. How to Find Your Crisis: If there isn’t a particular crisis that you know you want to look up in the Wall Street Journal how can you find a company to research? There are a few options. Consider checking out articles like these to find a crisis that interests you, and then return to the WSJ to find an article once you have the company you want to search:
https://www.provokemedia.com/long-reads/article/crisis-review-the-top-20-crises-of-2020-(part-1-of-3)Links to an external site.
https://prgn.com/tips-trends/the-five-crises-to-wa…Links to an external site.
https://prohibitionpr.co.uk/public-relations/crisi…Links to an external site.
https://youscan.io/blog/reputation-crisis/Links to an external site.
This week continue to research this crisis to prepare for your Assignment next week. To help you with this the library staff with be providing a tips video that I will share. This article might be of interest to you this week, as well:
“13 Golden Rules of PR Crisis Management” at https://www.forbes.com/sites/forbesagencycouncil/2017/06/20/13-golden-rules-of-pr-crisis-management/Links to an external site.
This is a critical time for us all to be aware of how to respond to and think about crisis planning, so I look forward to exploring this topic with you.
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