Focused on the knowledge and skills needed to start a business, including marketing and branding. Create a discussion post related to the concepts in the readings for this week.

Focused on the knowledge and skills needed to start a business, including marketing and branding. Create a discussion post related to the concepts in the readings for this week.

Here are some ideas for your post:

Branding comprises visual identity (a unified look that conveys who you are and what you do, which may include a logo or mark), as well as verbal descriptions of the services you offer. You must be able to describe your business as clearly, memorably, and quickly as possible. This is often referred to as an elevator speech. Write your elevator speech and describe your current thinking about a potential visual identity or brand for your consulting business.

Marketing and selling are key activities for promoting your consulting business. Choose either marketing or selling and describe your planned strategy. Identify the activities that you will use. Identify the ethical considerations of your plan.

Select a concept from your readings that you found particularly interesting, illuminating, or insightful. Discuss how you would apply what you learned to your professional life. Find other resources to support your thoughts.