Case Analysis- Crisis communication
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This case study assignment involves a written analysis of a crisis of your choice (Last 5 years preferably). You will be expected to complete a 2-3 page write up which shows your proficiency with case material and information.
Please give a brief 2-3 paragraph summary of the case, talking about major details, what happened, what was the outcome.
Next, using your analytical skills find 2-3 news articles about the case topics. Discuss: what topics were being reported?, were the sources credible?, were there quotes and interviews?.
Discuss any similarities or differences between the articles and case links posted.
Then, using what you have learned in communications/PR discuss your opinion of the case. Talk about what you would do differently or similarly. Each case has an underlying lesson that relates to crisis management. Please relate this to a real-world example. Next, answer the following questions: Did the reputation of the corporation suffer? How do we rebuild trust?
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