New Store Formats in Retailing
Discussions Discussion 1.2- New Store Formats in Retailing 1. Select and identify a retailer who is planning or has already closed retail stores this year. Discuss two (2) primary reasons for the retailer to close retail stores. 2. Describe a retailer (not already discussed by another student) who has developed and executed a new retail store format to compete against online shopping and the closure of traditional retail stores. Provide a rationale to support your discussion. 3. Review the postings of other learners and add to at least one of the other learners’ discussions. Discussion 1.3 – Growth in Global Retailing Completion requirements 1.Identify two (2) of the latest trends and developments in the retail industry driving the growth in global retailing. Explain how each of these trends is contributing to the growth of global retailing. 2. Discuss two (2) changes taking place concerning the marketplace and the customer that are currently shaping the global marketplace. Provide a rationale to support your discussion. 3. Based on your analysis, name one (1) market/country you expect to become a growth market for retailers in the near to medium future. 4. Remember to reference the reading material you found in the TRU Library in your posting. 5. Review the postings of other learners and add to at least one of the discussions. Discussion 1.4 – Sustainable Competitive Advantage Completion requirements 1. What are the names of your two (2) retail organizations? 2. Explain if the source of their sustainable competitive advantage is through a cost advantage or through a differentiation advantage. 3. Explain what it is about their sustainable competitive advantage that leads you to your conclusion of its source. 4.Remember to reference the reading material you found on the Internet in your posting. 4. Review the postings of other learners and add to at least one of the other learners’ discussions. Discussion 1.5 – Starbucks 1. In your opinion, what is Starbucks’ retail marketing strategy with respect to its target market, retail format, and sustainable competitive advantage? 2. Based on the current environment (situation analysis), identify a potential strategic opportunity and a potential threat for Starbucks. 3.Discuss what the company can do to leverage the potential strategic opportunity and defend against the potential threat. 4.Remember to reference the reading material you found on the Internet in your posting. 5. Review and comment on at least one of the postings made by other participants. Discussion 1.6 – Merchandise Management Category Structure Completion requirements 1.Can the category structure management process used in the traditional retail world be applied to the world of virtual retail? 2. Are the characteristics of retail in the virtual environment different from or the same as those in the traditional retail environment? If yes, discuss why there is a difference. If no, discuss why the characteristics are the same in both environments. 3. Provide at least one reason why the category structure management process could or could not be applied to the virtual world. Explain the reasoning behind your response. 4. Review and comment on at least one of the postings made by other participants. Discussion 1.8 – Distribution Channels Completion requirements 1. Describe the pop-up store you found – the retailer, the products offered in the store, where it is located, and how long it will be or was in the location. 2. Is the location of the pop-up store appropriate for its target audience? Will the location contribute to the creation of excitement around the opening of a store? 3. What do you think the company’s objective was in setting up the pop-up store? 4. Did this pop-up store provide a competitive advantage for the retailer? Explain your response. 5. Does this pop-up store appear to fit the retailer’s marketing strategy, as you understand it? Explain your response. 6. Remember to reference the reading material you found on the Internet in your posting. 7. Review and comment on at least one of the postings made by other participants. Discussion 1.9 – Challenges in Omni-channel Distribution Completion requirements 1. Based on Module 5, Topic 5.4 on omni-channel distribution and the information in the report “From Omni-Channel to Frictionless Retail: Insights on Today’s Consumer With Advice and Tips for Retailers December 22, 2017” post your analysis on the challenges the retailer you selected is facing and provide your recommendations as to the activities they need to undertake to be a successful omni-channel retailer. 2. Identify the retailer you selected. Briefly describe their retail marketing strategy and where they are with respect to omni-channel distribution. 3. Based on your analysis name at least three challenges they appear to be facing before they can be considered an omni-channel retailer? 4. What do you recommend the retailer needs to do to be a successful omni-channel? 6. Review the postings of other learners and add to at least one of the other learners’ discussions. Discussion 1.10 – Retail Brand Image, Equity, and Loyalty Completion requirements 1. Select a retailer with a brand presence. 2. Identify the retailer and the products it sells. 3. What is the retailer’s brand image? What leads you to this conclusion? 4. What is its brand equity based on – added value and/or an intangible benefit consumers and competitors feel and think about the brand? 5. Is the retailer’s target market loyal to the brand? If yes, how does this loyalty manifest itself? If no, why not? 6. How does the retailer support and defend the brand’s position? 7. Review the postings of other learners and add to at least one of the other learners’ discussions. Discussion 1.11 – Customer Relationship Management Completion requirements 1. Describe at least three (3) CRM activities performed by your financial institution. 2. Why are financial institutions better positioned to take advantage of the benefits from CRM Programs? 3. Does CRM create competitive advantage for your chosen financial institution? If yes, how? If not, what can they do to create a competitive advantage? 4. Review and comment on at least one of the postings made by other participants.
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