MNC Strategy
Create an imaginary company that has been operating locally for some time and take that company to a foreign country. More specifically, you and imaginary teams will act as top management team members and justify why you choose the country that you choose based on the class content. Alternatively, you can also decide to choose an existing MNC and after analyzing its global strategy, you can decide on which new country the MNC should expand and explain why by relying on concepts learnt in the class. Here are some outlines that can help in developing a global strategy
Company : Bioguard ( Biometric gun locks ) Imaginary USA company located in Tampa. 65 billion market and 45% of the market is on USA. Go to Mexico and switzerland
I. Introduction:
Introduce business (e.g., Vision, Mission, and goal)
Business type (e.g., Service, Production etc)
History of the company (e.g., Established, Locations, Number of employees, Current revenue, and profitability)
Who are they marketing to and why?
Overview of the global strategy (e.g., What determinations decided to penetrate a foreign market? How was/were the market(s) that you are researching selected?)
II. Internal Environment Analysis
Organizational structure
Corporate culture
Resource analysis
SWOT analysis
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