INTEGRATI MARKETING CONSULTING Business current state Vision statement

INTEGRATI MARKETING CONSULTING Business current state Vision statement: • Guidance: A Vision statement should describe WHERE you want your business to be in the future. It should communicate both the PURPOSE and VALUES of your business and answer the question, ‘Why are we here?’ Mission statement: • Guidance: A Mission statement should outline HOW you will get to where you want your business to be in the future (Your Vision). It should define the PURPOSE and PRIMARY OBJECTIVES of your business and answer the question, ‘What do we do?’ Short Term goals: • Guidance: What are three primary short-term goals for your business (6 Months)? Goal/Objective Description By when {insert {insert Brief goal/objective description} {insert Date of Goal/Objective completion} name} Long Term goals: • Guidance: What are three primary long-term goals for your business (1-5 Years)? Goal/Objective Description By when {insert {insert Brief goal/objective description} {insert insert Goal/Objective Date of name} completion} SWOT analysis Guidance: Use the table below to list each of your businesses Strengths, Weaknesses, Opportunities or Threats (S.W.O.T.). Strengths Weaknesses Start writing here Start writing here Opportunities Threats Start writing here Start writing here The Market (in which you compete)