finish the work
Simply summarizing details from the case will not make for a great analysis. Instead, your write-up should focus more heavily on recommendations and analysis for Lobster Land. As you make your recommendations for Lobster Land, do so by citing specific information or anecdotes from the case. As tempting as it might be to throw a few questions into a generative AI tool in order to answer this section without stopping to read the case,, it is not an advisable strategy. Statistical Testing (15 points): Lobster Land temporarily purchased the digital rights to four photographs, shown below. To test out the popularity of each photograph, they sent emails to prospective conference attendees, after randomly choosing one of these four images to include in the emails. From left to right, the photos are known as “Madonna”, “Prince”, “Bruce”, and “BonJovi.” Lobster Land has obtained some data about the photos, contained in music_pics, and now they’ve come to your team for help. Lobster Land must choose just one of these four pictures for the next round of invites for the conference. These emails will go out in mid-May. Use appropriate statistical test(s) for this situation, and deliver recommendations for the park regarding the pictures. In a markdown cell, write one paragraph that describes your process and your results for analyzing the results of these A/B Tests.* Which picture should Lobster Land use? Why did you select this picture? * Even though there are several differences between these pictures, we can still consider this comparison an A/B Test. The results will let us understand the differences from picture to picture, even if they won’t enable us to draw more detailed conclusions. Conclusions (2.5 points): Here, write 1-2 paragraphs to wrap everything up. Do not merely describe your findings as if you were summarizing a lab report. Instead, emphasize your team’s insights about how these findings could be helpful/meaningful for Lobster Land, or your reflections about the process itself. To earn full marks for this section, be genuine – avoid Ctrl+C/Ctrl+V “AI garbage.” For this section, you may simply use a Markdown cell, or you may write in a separate document that you include in your ZIP — either way is fine.
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