Conversion Rate
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Visit the following website: DataStudioLinks to an external site. . The information presented on this chart represents a sample Google Adwords marketing dashboard – stats detailing the performance of an Adwords campaign. In a 2-page paper, using what you’ve learned from the text and lecture, address the following:
- Describe the meaning of Conversion Rate, CPC (Cost Per Click) and CPM.
- Click Through Rate & Impressions: There are quite a few highs and lows during the period displayed. Discuss some of the events/activities/trends that could be taking place to produce these types of results.
- Conversion Rate & Cost AND Cost Per Click charts: This chart displays some of the most important factors when determining the profitability of a program. Discuss the information found here? How are their conversions performing as compared to the cost?
- Top Campaigns: Discuss which campaigns are performing best? Based on performance and costs, which campaigns should this firm continue to focus on?
- Conclusion: Based on the information provided on this page, what could this form do to improve clicks, their conversion rate and costs?
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