Consumer reviews vs influencer recommendation
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Complete the Week 7 Readings, then complete the following:
Choose a brand to evaluate (different from the one used for the Week 7 Discussion or other previous assignments). Briefly describe the brand and its target audience.
Research an ecommerce site for consumer reviews on this brand, such as Amazon, Walmart or wherever it is sold online. What are the total number of reviews, average ratings and overall sentiment of posts by consumers on this brand? Provide a screen shot of an example for your appendix.
- Next, locate an online influencer for this brand on Twitter, YouTube or other social media site. How many followers does this influencer have? What is the overall sentiment of the posts on this brand? Provide a screen shot of an example for your appendix,
- Compare and contrast the consumer reviews and engagement vs the influencer content and engagement. Create a table (2 column X multi row) in the body of your document to organize your work using appropriate attributes and metrics from the reading.
- Using your analysis above, are consumer reviews or influencer posts more effective for this brand? Provide evidence for your position.
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