A Managerial Approach to Marketing:MKT540

MKT540-2402B-01

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Unit 2 – Discussion Board (60 points)

Due: Tue, May 7 |Printer Friendly Version

Description

Graduate Programs Discussion Boards

Discussion Boards (DB) are a key component of online learning. They foster active participation of learners and dialogue with fellow learners and instructors. Graduate-level courses require learners to create original posts to course DBs and to engage in dialogue by responding to posts created by others throughout the course. Original posts and responses should be substantive, and if references are made to the works of others, APA guidelines for in-text citations and references apply.

Minimum Weekly DB Expectations

Post an original and thoughtful Main Post to the DB prompt.

Respond to at least 2 other posts from learners and/or the instructor (Response Posts).

The first contribution (Main Post or Response Post) must be posted before midnight (Central time) on Friday of each week.

Two additional responses are required after Friday of each week.

More on DBs

At the end of each unit, DB participation is assessed based on level of engagement and the quality of the contribution to the discussion. DBs allow learners to learn through sharing ideas and experiences as they relate to course content. Because it is not possible to engage in two-way dialogue after a conversation has ended, no posts to the DB are accepted after the end of the unit. Learners must demonstrate an appropriate depth of understanding of course content to receive credit for having submitted substantive posts. Typically, this is achieved with 3–4 strong paragraphs for Main Posts and 2–3 strong paragraphs for Response Posts.

Assignment Details

Chapter 7 of your textbook explains the consumer decision-making process and how it is measured is a scale of high–low regarding involvement and the consumer’s search for information. Most consumer’s purchase decisions fall in the low category of customer involvement. On the other hand, organizational buying is determined by three factors, as follows:

The newness of the problem to the decision makers

The information needs of the buying center

The number of alternative products and suppliers being considered

Answer the following for this discussion:

From your experience as a consumer and using Chapter 4 of your textbook, discuss how the demand for industrial products differs from the demand for consumer products.

Give feedback to at least 2 of your classmates on how they described the difference between consumer buying and industrial buying.

In your own words, please post a response to the Discussion Board and comment on other postings. You will be graded on the quality of your postings.

For assistance with your assignment, please use your text, Web resources, and all course materials.

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