How did Starbucks create its uniqueness in the first place? Why was the uniqueness so successful? To be a source of competitive advantage over time, core competencies need to
https://hbr.org/2019/09/starbucks-ceo-kevin-johnson-on-work-joy-and-yes-coffee
https://hbr.org/2010/07/the-hbr-interview-we-had-to-own-the-mistakes
https://www.cbsnews.com/news/starbucks-ceo-retiring-kevin-johnson-howard-schultz-returns/
- How did Starbucks create its uniqueness in the first place? Why was the uniqueness so successful?
- To be a source of competitive advantage over time, core competencies need to be continuously honed and upgraded. Why and how did Starbucks lose its uniqueness and struggle in the mid-2000s? What strategic initiatives did Howard Schultz, following his return as a CEO in 2008, put in place to re-create Starbucks' uniqueness?
- Howard Schultz, as the creator of the Starbucks brand that we know today, is a larger than life figure in the company and business community. Do you think it is difficult to follow such an iconic leader? Why, or why not?
- Compare the leadership of Howard Schultz and Kevin Johnson.
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