You are the Executive Management Team of the large firm assigned. You are making your annual
You are the Executive Management Team of the
large firm assigned. You are making your annual
opening statements at your board meeting:
Please turn in one submission per team – you may
be called upon to present your findings in class.
Part 1 information, an overview of the external
environment.
PART 1 EXTERNAL ANALYSIS – FOR YOUR CASE
TEAM
(Use case document, library resources, company
website to complete)
1. Overview of the Industry in which the firm
competes.
2. Macroenvironment – Factors impacting the
industry and firm; driving forces (direction) in
the industry?
3. Where are they positioned vis a vis
competitors?
4. Firm performance: financial review: Balance
Sheet, Income Statement, Profitability? I am writing about Microsoft problems I selove
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