Writing Question
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This assignment focuses on (1) completing your opportunity assessment that will support your retail and service design pop-up strategy.
Please ensure that you include the following:(This is group project I only need to do the underlined ones)
Define the overarching goals of your pop-up
Identify a minimum of 2 specific challenges / opportunities you are responding to (e.g., to tap into an opportunity or to make the world better) through your pop-up concept (the white space): social, political, economic, environmental.
Define your target market / demographics
Define your psychographics: activities, interests, opinions (AIO)
Define your location: country, city, neighborhood, etc.
Analysis of current trends in the retail landscape and changes in retail service that can be leveraged to gain new consumer acquisition.
Analysis of how to create a revenue producing activation
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